Agency

Former TikTok Exec Rema Vasan Named Global President of Social and Creator at WPP Open X

Published on July 15, 2026

WPP has appointed former TikTok executive Rema Vasan as Global President, Social and Creator for WPP Open X, the agency network’s integrated marketing unit serving The Coca-Cola Company. Vasan will lead the capability transformation for Coca-Cola across social, creator marketing, culture, commerce and artificial intelligence.

According to a LinkedIn post announcing the move, Vasan said her role will focus on building a more connected operating model that integrates creator-led marketing with AI-powered consumer engagement at a global scale. “Social is no longer a channel at the edge of the marketing plan,” she wrote. “And creators are no longer simply a media layer.”

She joins WPP after more than four years at TikTok, where she most recently served as Head of North America Business Marketing. During her tenure there, Vasan also served as TikTok’s first Head of Global Gaming Business Marketing, building the platform’s global gaming go-to-market strategy and marketing teams across North America, Europe, and Asia.

Before TikTok, Vasan was Global President at Marina Maher Communications, where she led the communications agency’s global operations. She has also held leadership roles at MSLGROUP, Pfizer Consumer Healthcare, Publicis, and Arnold Worldwide, with nearly three decades of experience spanning digital marketing, communications, innovation, and brand strategy. An alumna of TAPMI and Stella Maris College, Vasan began her career in India with Ogilvy before working at CavinKare and moving into global marketing leadership roles.

In her post, Vasan thanked WPP leadership, including Cindy Rose, Devika Bulchandani, Adam Gerhart, Floriane Tripolino, and Shannon Moorman for the opportunity.

The hire follows WPP’s broader push to build out creator marketing infrastructure. In December, WPP Media expanded its partnership with Google to integrate YouTube creator and content insights into WPP Open, its media planning system, and into tools used by WPP-owned The Goat Agency, giving planners access to non-public creator performance data for campaign matching.