Platform

TikTok Awards UK & Ireland 2025 Returns With Sky As Headline Partner

TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as...

Platform

TikTok Launches Inaugural BeautyFest In Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest,...

Platform

TikTok Faces UK Parliamentary Scrutiny Over Content Moderator Job Cuts

TikTok’s plan to eliminate 439 content moderation positions in London has prompted calls for a parliamentary...

Commentary

B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers

According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...

Commentary

TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds

Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...

Influencer

True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster

True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...

Platform

TikTok Regains Indonesia Operating License After Sharing Protest Data With Government

Indonesia has reinstated TikTok‘s operating license (electronic system provider registration) after the social media platform shared...

Platform

DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features

DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...

Platform

TikTok, Southbank Centre Launch ‘Crescendo’ Program To Boost Classical Music Creators

Charity Southbank Centre and TikTok announced the launch of Crescendo, a new accelerator program aimed at...

Platform

TikTok Debuts Travel-Specific Ad Format To Connect Brands With In-Market Travelers

TikTok has rolled out Travel Ads, a catalog-based advertising solution that uses artificial intelligence to connect...

Agency

Boutique Firm The Void Bets On Personal Touch To Reset Creator-Brand Partnerships

Melbourne-based talent management firm The Void operates on a simple premise: creators need personalized management that...

Technology

How NILENT’s Gamified Platform Is Providing NIL Education For Gen Z Athletes

NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed...

Platform

TikTok Emerges As Fastest-Growing News Source, Now Reaching 20% Of U.S. Adults

A fifth of U.S. adults now regularly get news on TikTok, up from just 3% in...

Influencer

Peighton Tubre Went From 2nd-Grade Animation To NFL Content Stardom – Now She’s Making Her Movie Debut

While most football fans were watching Sunday’s NFL games from their couches, Peighton Tubre was capturing...

Brand

Woof Gang Bakery Launches TikTok Dog Influencer Treat Collection

Woof Gang Bakery & Grooming has released a limited-edition treat collection in partnership with three popular...

Platform

TikTok Surpasses Meta Platforms In U.S. Monthly Active Users As Oracle Deal Looms, per Report

TikTok has surpassed Instagram and Facebook in monthly active users in the United States as Oracle...

Commentary

Oxford Tops TikTok Rankings As Universities Rethink Success Beyond Followers

Oxford University has dethroned University of Chichester as the top-performing UK university on TikTok according to...

Platform

Oracle Tipped To Oversee TikTok’s U.S. Algorithm Following Acquisition Deal

Oracle will oversee TikTok’s algorithm for U.S. users as part of a pending deal to transfer...

Platform

White House Outlines TikTok Deal Structure: U.S. Board Control, Algorithm Oversight Proposed

White House Press Secretary Karoline Leavitt reveals Americans will hold six of seven board seats controlling...

Influencer

How Kelsey Grennan’s Candid Approach To Binge Eating Recovery Built A Digital Community

Kelsey Grennan used to sneak out of bed in the middle of the night, to grab...

Platform

TikTok Deal Raises GOP Concerns Over Chinese Algorithm Access

The Republican chair of the House Select Committee on the Chinese Communist Party (CCP) expressed concerns...

Brand

Kate Bartlett Partners With Amazon Essentials On New Denim Line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with...

Platform

U.S. Says Framework Agreement On TikTok’s Future Reached With China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a “framework for a...

Influencer

Meet Sydney Kaplan, A Former PR Pro Who Leveraged Her Skills To Build A TikTok Business

With a background in tech PR for companies like Amazon Web Services and Facebook’s Security and...

Influencer

Acting Dreams To Horror Queen: Lindsay Ivan’s Path To Creator Success

By day, Lindsay Ivan creates meticulously researched horror content that has earned her a dedicated following....