Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Platform

TikTok Deadline Extended Again As U.S.-China Negotiations Continue

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...

Technology

Joe Pulizzi Shares Blueprint For Content Entrepreneurs

Joe Pulizzi, founder of The Tilt and the Content Entrepreneur Expo (CEX), doesn’t sugarcoat the reality...

Platform

TikTok Shop Reports 120% Growth In U.S. Sales Amid Global Expansion

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to...

Platform

Binge Partners with TikTok for Content Distribution Strategy

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...

Commentary

TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...

Platform

TikTok Hits 30M Monthly UK Users As Platform Announces £140M Investment, 500 New Jobs

TikTok announced it now has more than 30 million users across the UK each month, making...

Influencer

TikTok’s Biggest Creator Khaby Lame Reportedly In U.S. ICE Custody

Khaby Lame, TikTok’s most-followed creator with 162 million followers, was detained by the U.S. Immigration and...

Platform

TikTok Unveils AI-Powered Marketing Suite, Full-Funnel Analytics Platform To Drive Business Growth

TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4...

Platform

TikTok Partners With Creators HQ To Launch UAE’s First Creator Bootcamp

TikTok has announced a partnership with Creators HQ to launch the UAE’s first “TikTok x Creators...

Platform

RedNote Valuation Jumps To $26 Billion As Chinese Platform Gains Momentum With U.S. Investors

RedNote’s valuation has surged to $26 billion in recent market transactions, up from its previously reported...

Platform

TikTok Blocks #SkinnyTok Hashtag After European Pressure Over Harmful Content

TikTok has suspended search results for the hashtag #SkinnyTok worldwide following pressure from European regulators concerned...

Platform

TikTok Unveils Updates To Better Manage Content Recommendations

TikTok has expanded its personalization features for the For You feed, rolling them out globally after...

Commentary

UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by...

Platform

TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release

TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...

Commentary

Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation

More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...

Agency

As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...

Brand

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...

Platform

TikTok Partners With SoundCloud For Direct Music Saves, Library Transfers

TikTok and SoundCloud announced a new partnership that integrates SoundCloud into TikTok’s “Add to Music App”...

Platform

TikTok Expands Mental Health Initiatives With $2.3M Fund, In-App Meditation Features

TikTok has launched new mental health and well-being features across its platform while expanding funding for...

Platform

EU Charges TikTok With Breaching Digital Services Act Over Ad Transparency

The European Commission has informed TikTok of its preliminary findings that the social media platform has...

Brand

Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign

Hawaiian Tropic has partnered with social media influencer Alix Earle for “Tana Sutra,” a creative campaign...

Platform

TikTok Launches ‘AI Alive’ Feature To Transform Photos Into Videos In Stories

TikTok introduces “AI Alive,” a new feature that transforms static photos into videos within the platform’s...

Platform

TikTok Adds Direct Messaging Option For Live Streamers

TikTok has introduced a new feature enabling live streamers to activate direct messaging during broadcasts, according...