Commentary

Fabulate Releases List Of Top 100 Most-Searched Creators In Australia

Tech platform Fabulate has released the Fab 100, a ranking of the most-searched creators on its...

Influencer

Mamadou Ndiaye Built ‘Casual Geographic’ By Making Nature Funny, Then Making It Matter

What does it take to turn internet jokes about deadly animals into a real media business?...

Platform

TikTok’s U.S. Deal Raises Questions On User Experience, National Security Compliance

TikTok finalized a deal to keep the video-sharing platform operating in the United States, creating a...

Influencer

TikTok’s Most-Followed Creator Khaby Lame Sells Stake In Company For $900 Million

Khaby Lame, the world’s most-followed TikTok creator, has sold a stake in his company Step Distinctive...

Tech

Ipsos Synthesio Adds ViralMoment AI Video Intelligence Tools To Social Listening Platform

Ipsos Synthesio, a consumer intelligence platform, announced a partnership with ViralMoment, an AI-powered social video analytics...

Platform

TikTok Operations In Canada To Continue After Federal Court Sets Aside Closure Order

A Federal Court judge set aside a government order requiring TikTok to wind down its Canadian...

Influencer

How NowThis Is Turning ‘Salary Transparent Street’ Into A Scalable Creator Franchise

New York-based digital media company NowThis has acquired “Salary Transparent Street,” the creator-led digital franchise founded...

Platform

TikTok Added €31B To EU Economy In 2025, Study Finds

Businesses advertising on TikTok generated €31 billion in economic value across the European Union in 2025,...

Agency

Influencer Taps Former TikTok Commerce Executive To Lead New Division

Creator marketing agency Influencer has appointed Hayden Bowler as Head of Commerce, establishing a dedicated commerce...

Platform

TikTok Deploys Enhanced AI Detection Technology To Remove Underage Users In Europe

TikTok will roll out enhanced age-detection technology across Europe in the coming weeks, following a year-long...

Agency

Edelman Appoints Ex-TikTok Exec Jo Burford To Lead Creator Marketing Expansion Across EMEA

Edelman announced Jo Burford as Head of Creator Marketing for EMEA (Europe, Middle East and Africa)...

Platform

TikTok Identifies Three Major Behavioral Shifts For 2026 In Annual Trend Forecast

TikTok released its annual trend forecast, identifying three behavioral shifts expected to shape creator and marketing...

Agency

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Commentary

Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC

Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...

Platform

TikTok Releases 2026 Marketing Calendar For Small & Medium Businesses

TikTok has launched region-specific marketing calendars for 2026, providing small and medium businesses with seasonal planning...

Brand

Paramount Partners With TikTok For Invite-Only ‘Secret Screenings’ Creator Events

Paramount has launched a collaboration with TikTok for “Secret Screenings,” surprise invite-only showings for content creators...

Influencer

How Paige Mackenzie Turned Early TikTok Fame Into A Long-Term Creator Business

Paige Mackenzie was 15 years old, homeschooled in Arkansas, and scrolling through an app called Musical.ly...

Platform

Creator Platform Triller Delisted From Nasdaq After Missing Filing Deadlines

Triller, a publicly traded creator and marketing company, was delisted from the Nasdaq exchange on December...

Strategy

Turning Black Friday Into Culture: How FINESSE Uses Internet Icons To Rewire Commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an...

Platform

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Platform

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Platform

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

Platform

TikTok One: The Rise Of A Creator Operating System

When TikTok officially rolled out TikTok One in March 2025, the company framed the move as...

Platform

TikTok’s New U.S. Investors Get Limited Control In Joint Venture Deal, Internal Memo Shows

TikTok has finalized an agreement to transfer its U.S. operations to a new joint venture majority-owned...