Brand

How Gymshark Taps Into Sorority Partnerships On Social Media To Fuel Growth

British activewear company Gymshark has been quietly redirecting its marketing focus toward U.S. sororities, turning cultural...

Influencer

Overcoming Adversity To Reach Social Media Stardom: Mia Dio’s Unapologetic Rise

A single misclick transformed Mia Dio from an office worker escaping harassment into a viral sensation...

Commentary

UK Charity Urges Temporary Ban On Gambling Content Marketing

GambleAware has called for temporary restrictions on gambling content marketing in Britain while new regulations are...

Platform

Malaysia Calls TikTok To Task Over Fake News Delays

Malaysian authorities have summoned TikTok’s top management over the social media company’s alleged delays in addressing...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Platform

TikTok Launches Global Music Discovery Campaign

TikTok has unveiled “See Where Music Takes You,” its first large-scale campaign dedicated to the music...

Agency

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Platform

TikTok Launches New Analytics Platform For Artists To Track Music Performance

TikTok has launched “TikTok for Artists,” a new analytics platform designed to help musicians track their...

Platform

TikTok Debuts Live Concert Experience For Grammy Winner Laufey’s Album Release

TikTok launched a dedicated in-app experience for Grammy award-winning artist Laufey’s new album “A Matter of...

Platform

TikTok UK Content Moderator Jobs At Risk As Platform Plans Shift To AI-Based Moderation

TikTok is putting hundreds of UK content moderator jobs at risk as part of a global...

Platform

Trump Signals Possible Fourth Extension Of TikTok Divestment Deadline

U.S. President Donald Trump has indicated that he may extend the deadline for ByteDance to divest...

Brand

ESPN To Add TikTok-Style Video Feed In App Overhaul

ESPN will launch a TikTok-style vertical video feed within its app on Thursday, August 21, bringing...

Platform

White House Launches TikTok Account Despite Approaching Ban Deadline

The White House established an official TikTok presence on August 19, even as the September 17...

Platform

TikTok’s Impact On UK Shopping Trends In 2025

TikTok has published its first “UK Shopping Report,” revealing how the platform influences consumer purchasing decisions...

Platform

TikTok, ATP Serve Up Global Partnership To Transform Tennis Fan Engagement

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering...

Platform

TikTok Caps Hashtags At Five Per Post

TikTok has implemented a five-hashtag limit on posts, according to a Social Media Today report. The...

Brand

UK Government Partners With TikTok To Warn Britons About Cosmetic Tourism Risks

The UK government has launched a new initiative with TikTok to inform Britons about the risks...

Platform

TikTok Revamps Rules For Safer, Simpler User Experience

TikTok has unveiled updated Community Guidelines that will take effect September 13, focusing on simplified language...

Platform

TikTok Launches Initiative To Help UK Students Navigate Post-A-Level Options

TikTok’s “Careers Week” is a five-day series of live events running from August 11-15, designed to...

Platform

TikTok Now Lets Users Book Hotels, Pays Creators To Promote Them

TikTok launched a direct hotel booking feature through a partnership with Booking.com, allowing users to reserve...

Commentary

TikTok Maintains Momentum Among Paid Social Advertisers Despite Potential Ban, Report Finds

TikTok continues to gain traction in the digital advertising space, according to Skai‘s “Q2 2025 Quarterly...

Agency

Ogilvy Singapore Hosts Inaugural Creator Camp

Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...

Brand

Argos Embraces Creator-Led Mockumentary With ‘Arghaüs’ Art Gallery Series

Argos released the third installment of “Arghaüs,” a four-part mockumentary series that reimagines the retailer’s products...

Platform

TikTok Joins MrBeast, Mark Rober’s TeamWater Campaign, Donates $1.5 Million

TikTok is launching its partnership with creators MrBeast and Mark Rober on TeamWater with a $1.5...

Platform

French Officials Call On Regulator To Crack Down On TikTok’s ‘Burn Lines’ Trend

French Health Minister Yannick Neuder and Digital Minister Clara Chappaz have formally requested national regulator Arcom...