Platform

TikTok Sued By Hawaii Over ‘Coercive’ Design Tactics Aimed At Minors

Hawaii has filed a lawsuit against ByteDance Inc. and its affiliated TikTok entities, alleging that the...

Platform

TikTok Launches Location-Based Nearby Feed In Four European Markets

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom,...

Commentary

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...

Platform

EU Fines X €120 Million For Violating Digital Services Act Transparency Rules

The European Commission has fined X €120 million for breaching transparency obligations under the bloc’s Digital...

Commentary

Gen X/Boomers Embrace Influencer Content As YouTube, TikTok Usage Surges Among Age Groups

More than half of users aged 55 to 64 now watch influencer content every week, according...

Agency

Select Management Group Launches Sports Division Targeting Athletes With Brand-Building Potential

Los Angeles-based talent agency Select Management Group has formally launched Select Sports, a new division focused...

Commentary

TikTok Report Shows Creator-Led Ads Drive 70% Higher Click-Through Rates

TikTok released research showing creator-led advertising content generates a 70% higher click-through rate and 159% higher...

Agency

CAA Hires Digital Media Pioneer Greg Goodfried For Creators Division

Creative Artists Agency (CAA) has appointed digital media veteran Greg Goodfried as an agent in its...

Platform

TikTok Secures Naming Rights For Sydney Venue In Platform’s First Global Venue Deal

TikTok has acquired naming rights to a 9,000-seat entertainment venue in Sydney, marking the first time...

Influencer

How Monica Ravi-Conway Turned Color Theory Into A Creator Business

Before she became one of TikTok’s most recognized beauty educators, Monica Ravi-Conway was a software engineer...

Platform

TikTok Launches Anti-Scam Campaign With Singapore Authorities

TikTok has partnered with Singapore’s Ministry of Home Affairs, National Crime Prevention Council, and Singapore Police...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Platform

TikTok Tests Feed Controls For AI Content, Launches $2M Education Fund

TikTok announced new tools for managing AI-generated content on its platform, including user controls for feed...

Influencer

UN Tourism Appoints TikToker Khaby Lame As Ambassador To Reach Digital Audiences

UN Tourism has named Khaby Lame, the world’s most-followed TikTok creator, as its newest ambassador as...

Technology

Kale CEO Isha Patel On Turning Superfans Into A Scalable Marketing Force

What if the most powerful marketers for a brand aren’t influencers, but its everyday fans? That...

Agency

At Day One Agency, Creativity And Credibility Collide In The Creator Era

Day One Agency has built its reputation on the premise that attention can’t be bought –...

Platform

iHeartMedia, TikTok Launch Major Cross-Platform Creator Partnership

iHeartMedia and TikTok announced a partnership that expands TikTok creators’ reach across multiple audio platforms, including...

Influencer

The Creator Next Door: Cassidy Montalvo On Building A Business From Everyday Moments

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living...

Platform

TikTok Launches First U.S. Awards Show With e.l.f. Cosmetics As Title Sponsor, Tubi As Streaming Partner

TikTok announced its first-ever “U.S. Awards” ceremony, expanding its global recognition program to honor creators across...

Platform

Netflix Plans Vertical Video Expansion While Avoiding TikTok Rivalry

Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy...

Platform

China Approves TikTok U.S. Operations Transfer Deal, Says Treasury Secretary Bessent

China has approved the transfer agreement for TikTok’s U.S. operations, U.S. Treasury Secretary Scott Bessent confirmed,...

Platform

TikTok Unveils AI-Powered Creation Tools, Boosts Creator Revenue Sharing

TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and...

Platform

TikTok Deal To Be Finalized At Trump-Xi Summit In South Korea, Per U.S. Treasury Secretary

U.S. Treasury Secretary Scott Bessent confirms the TikTok deal announced last month will be finalized when...

Technology

New York Times Launches TikTok-Style Video Feed To Centralize Multi-Format Journalism

The New York Times introduced a new “Watch” tab in its primary mobile application this week,...

Agency

Influencer Agency Bolsters Executive Team With Key TikTok Commerce And Growth Leaders

Influencer, the global creator marketing agency founded by Caspar Lee and Ben Jeffries, announces two strategic...