Platform

TikTok Becomes Tomorrowland’s Official Content Partner In Global Deal

TikTok has announced a year-long partnership with electronic dance music festival Tomorrowland, designating the platform as...

Commentary

TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds

A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...

Platform

Oracle-Blackstone Consortium Confirmed As TikTok Buyer, Per Bloomberg

A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been...

Platform

TikTok Buyer Secured, Identity Known In Two Weeks 

A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...

Platform

TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming

TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...

Commentary

Brands Shift Social Media Strategy Upstream As Creator Economy Matures

Social media and influencer marketing have moved from peripheral tactics to core brand-building strategies, with major...

Platform

TikTok Launches #LevelUpAfrica To Support 3,000 African Creators

TikTok announced its commitment to empower 3,000 content creators across sub-Saharan Africa through its flagship #LevelUpAfrica...

Platform

TikTok Unveils New AI Video Generation Tools At Cannes Lions

TikTok announced the expansion of its Symphony generative AI platform at the 2025 Cannes Lions International...

Commentary

New Online Museum Chronicles The Rise Of Digital Influence From LiveJournal To TikTok

Influencer marketing agency Zorka.Agency recently launched the Museum of Digital Influence as the first-ever online archive...

Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Platform

TikTok Deadline Extended Again As U.S.-China Negotiations Continue

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...

Technology

Joe Pulizzi Shares Blueprint For Content Entrepreneurs

Joe Pulizzi, founder of The Tilt and the Content Entrepreneur Expo (CEX), doesn’t sugarcoat the reality...

Platform

TikTok Shop Reports 120% Growth In U.S. Sales Amid Global Expansion

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to...

Platform

Binge Partners with TikTok for Content Distribution Strategy

Binge is partnering with TikTok to debut the first episode of its new reality series “Billion...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video “edits” of...

Commentary

TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform

A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...

Platform

TikTok Hits 30M Monthly UK Users As Platform Announces £140M Investment, 500 New Jobs

TikTok announced it now has more than 30 million users across the UK each month, making...

Influencer

TikTok’s Biggest Creator Khaby Lame Reportedly In U.S. ICE Custody

Khaby Lame, TikTok’s most-followed creator with 162 million followers, was detained by the U.S. Immigration and...

Platform

TikTok Unveils AI-Powered Marketing Suite, Full-Funnel Analytics Platform To Drive Business Growth

TikTok introduced new business solutions at its fifth annual TikTok World product summit on June 4...

Platform

TikTok Partners With Creators HQ To Launch UAE’s First Creator Bootcamp

TikTok has announced a partnership with Creators HQ to launch the UAE’s first “TikTok x Creators...

Platform

RedNote Valuation Jumps To $26 Billion As Chinese Platform Gains Momentum With U.S. Investors

RedNote’s valuation has surged to $26 billion in recent market transactions, up from its previously reported...

Platform

TikTok Blocks #SkinnyTok Hashtag After European Pressure Over Harmful Content

TikTok has suspended search results for the hashtag #SkinnyTok worldwide following pressure from European regulators concerned...

Platform

TikTok Unveils Updates To Better Manage Content Recommendations

TikTok has expanded its personalization features for the For You feed, rolling them out globally after...

Commentary

UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

The UAE’s live streaming market is projected to grow from $1.9 billion to $3.4 billion by...

Platform

TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release

TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...