iHeartMedia and TikTok announced a partnership that expands TikTok creators’ reach across multiple audio platforms, including podcasts, broadcast radio, and live events. The collaboration builds on their earlier “Next Up: Live Music” singing competition launched in July.

According to the announcement, the partnership centers on the creation of the TikTok Podcast Network, which will develop up to 25 new podcasts hosted by TikTok creators. To support content production, iHeartMedia is establishing co-branded podcast studios in Los Angeles, New York, and Atlanta equipped with advanced audio and video infrastructure.

The podcasts will be distributed by iHeartPodcasts and available on the iHeartRadio app and other podcast platforms, with highlight clips appearing on TikTok. Content will span lifestyle, personal narratives, and cultural trend analysis.

Radio Station Launch

The companies are introducing TikTok Radio, a broadcast and digital radio station available nationwide. The format pairs TikTok creators with iHeartRadio personalities and follows programming structures similar to iHeart stations such as KIIS FM in Los Angeles and Z100 in New York.

The station will feature TikTok’s trending music alongside contextual segments, including “Behind-the-Charts,” “New Music Fridays,” and “On The Verge.”

The partnership includes creator access to iHeartMedia’s signature events, such as the iHeartRadio Music Festival and iHeartRadio Jingle Ball. This component aims to provide brands with activation opportunities through TikTok’s creator network at major entertainment venues.

Executive Statements

“This partnership connects TikTok’s cultural energy and creator community with the unmatched scale and reach of iHeartMedia,” said Rich Bressler, President, COO and CFO for iHeartMedia. “We’re giving creators access to the biggest audio platforms in America.”

Dan Page, Global Head of Media and Licensing Partnerships at TikTok, said: “This partnership with iHeartMedia opens up exciting new opportunities for creators and brands to reach wider audiences, collaborate across platforms, and extend their creativity beyond TikTok.”

Both companies will leverage their sales teams to develop sponsorship opportunities for creators and their shows.

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