True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all areas, per The Hollywood Reporter. The “Murder, Mystery & Makeup” podcast host aims to expand her business into television, film, live events, and other media platforms through a Hollywood talent agency.

Sarian maintains approximately 8 million YouTube channel subscribers and 6 million combined followers on Instagram and TikTok. Her primary content merges true crime storytelling with beauty tutorials, a format that has helped establish her as a recognized figure in the digital true crime space since her launch in 2019.

Sarian joins UTA’s Creator practice, the agency’s audio and digital talent division that represents other notable digital personalities, including Alix Earle, Kai Cenat, and Charli D’Amelio.

Career Background

Before entering the digital content space, Sarian worked as a makeup artist, which informed her podcast “Murder, Mystery & Makeup” concept, pairing true crime cases with cosmetics tutorials. YouTube recognized her as a breakout creator in 2020, and she secured positions on Forbes’ Top Creators List in both 2022 and 2024.

The content creator’s accolades include the 2025 Webby Award for her podcast “Dark History,” which explores dark historical themes. She also holds two YouTube Streamy Awards and received the 2024 Signal Award for best host.

While expanding her agency representation, Sarian continues working with Underscore Talent, where she is represented by Moorea Mongelli, Abe Santos, and Dan Weinstein. Underscore Talent signed Sarian earlier in 2025 with aims to develop her brand through premium content initiatives and new product lines, including establishing a podcast network.

Previously, Sarian was represented by WME, Brett Anderson at Ground Control, and attorney Max H. Hacker at GreenRoom Legal.

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