Strategy

Turning Black Friday Into Culture: How FINESSE Uses Internet Icons To Rewire Commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an...

Platform

CapCut Sees Surge In Everyday Creator Use In 2025 As AI Tools Drive Editing Adoption

CapCut users created billions of projects in 2025 as the video editing platform expanded its artificial...

Platform

TikTok Launches GamePlan To Help Sports Teams Drive Ticket Sales

TikTok has introduced GamePlan, a product suite designed to help sports teams, leagues, and broadcasters convert...

Platform

TikTok Launches Global Winter Sports Campaign With International Ski Federation

TikTok and the International Ski and Snowboard Federation (FIS) announced an extended partnership for the 2025/26...

Platform

TikTok Shop Reaches 200,000 UK Business Sellers As Major Retailers Report Strong Sales

TikTok Shop has attracted more than 200,000 UK small and medium businesses to its e-commerce platform,...

Platform

TikTok One: The Rise Of A Creator Operating System

When TikTok officially rolled out TikTok One in March 2025, the company framed the move as...

Platform

TikTok’s New U.S. Investors Get Limited Control In Joint Venture Deal, Internal Memo Shows

TikTok has finalized an agreement to transfer its U.S. operations to a new joint venture majority-owned...

Platform

TikTok Signs Deal To Transfer U.S. Operations To American-Led Joint Venture

TikTok has signed an agreement to house its U.S. operations in a new joint venture majority-owned...

Talent Collectives

Fixated Raises $50M From Eldridge Industries To Build Creator-First Entertainment Infrastructure

Digital talent management company Fixated announced a follow-on investment from Eldridge Industries, bringing its total available...

Influencer

Keith Lee Wins ‘Creator Of The Year’ At Inaugural U.S. TikTok Awards

TikTok hosted its first U.S. Awards ceremony on December 18 at the Hollywood Palladium in Los...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...

Platform

TikTok Hosts First Creator Day In Pakistan, Focuses On Safety And Platform Training

TikTok held its inaugural Creator Day event in Pakistan, bringing together content creators for educational programming...

Talent Collectives

Odyssey Entertainment Group: Building Long-Term Creator Careers Beyond Viral Moments

Odyssey Entertainment Group, founded in February 2021 in Tennessee by Nicole Kasper and Paige Kosinski, emerged...

Agency

Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce

After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...

Commentary

Social Media Saturation Reaches Tipping Point As Content Volume Outpaces Engagement, Study Finds

Metricool’s “2026 Social Media Study,” analyzing 39,762,999 posts from 1,059,949 accounts, reveals declining per-post performance across...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...

Platform

TikTok Introduces Shared Collections, Shared Feed Features

TikTok has introduced two new collaborative features designed to enable users to discover and organize content...

Platform

‘Hold My Hand’ Earns TikTok ‘UK Song Of The Year’ Following Viral Jet2 Holiday Trend

Jess Glynne’s 2015 single “Hold My Hand” has been named TikTok’s “UK Song of the Year”...

Technology

Wordle! Founder Steven Cravotta Is Back With Posted, A Marketplace For Brands And Creators

When Steven Cravotta launched Posted in July 2024, his goal was clear: make it easier for...

Technology

SHOUT: How Two Founders Built An Engine For High-Converting UGC

As brands compete for credibility in the creator economy, user-generated content (UGC) has shifted from a...

Influencer

How Marvella Akiojano Built Marviano Cosmetics Into A Creator-Led Brand

Marvella Akiojano launched Marviano Cosmetics in 2024. Her first collection of smudge-proof lip liners sold out...

Platform

TikTok Sued By Hawaii Over ‘Coercive’ Design Tactics Aimed At Minors

Hawaii has filed a lawsuit against ByteDance Inc. and its affiliated TikTok entities, alleging that the...

Platform

TikTok Launches Location-Based Nearby Feed In Four European Markets

TikTok is rolling out a “Nearby Feed” feature in France, Germany, Italy, and the United Kingdom,...

Commentary

TikTok Users Report Addiction Concerns While Maintaining Daily Engagement, Study Finds

Edison Research has released data revealing a complex and contradictory relationship between TikTok and its 112...