Agency

CAA Hires Digital Media Pioneer Greg Goodfried For Creators Division

Creative Artists Agency (CAA) has appointed digital media veteran Greg Goodfried as an agent in its...

Platform

TikTok Secures Naming Rights For Sydney Venue In Platform’s First Global Venue Deal

TikTok has acquired naming rights to a 9,000-seat entertainment venue in Sydney, marking the first time...

Influencer

How Monica Ravi-Conway Turned Color Theory Into A Creator Business

Before she became one of TikTok’s most recognized beauty educators, Monica Ravi-Conway was a software engineer...

Platform

TikTok Launches Anti-Scam Campaign With Singapore Authorities

TikTok has partnered with Singapore’s Ministry of Home Affairs, National Crime Prevention Council, and Singapore Police...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Platform

TikTok Tests Feed Controls For AI Content, Launches $2M Education Fund

TikTok announced new tools for managing AI-generated content on its platform, including user controls for feed...

Influencer

UN Tourism Appoints TikToker Khaby Lame As Ambassador To Reach Digital Audiences

UN Tourism has named Khaby Lame, the world’s most-followed TikTok creator, as its newest ambassador as...

Technology

Kale CEO Isha Patel On Turning Superfans Into A Scalable Marketing Force

What if the most powerful marketers for a brand aren’t influencers, but its everyday fans? That...

Agency

At Day One Agency, Creativity And Credibility Collide In The Creator Era

Day One Agency has built its reputation on the premise that attention can’t be bought –...

Platform

iHeartMedia, TikTok Launch Major Cross-Platform Creator Partnership

iHeartMedia and TikTok announced a partnership that expands TikTok creators’ reach across multiple audio platforms, including...

Influencer

The Creator Next Door: Cassidy Montalvo On Building A Business From Everyday Moments

Cassidy Montalvo is a Virginia-based content creator who has built an online business from her living...

Platform

TikTok Launches First U.S. Awards Show With e.l.f. Cosmetics As Title Sponsor, Tubi As Streaming Partner

TikTok announced its first-ever “U.S. Awards” ceremony, expanding its global recognition program to honor creators across...

Platform

Netflix Plans Vertical Video Expansion While Avoiding TikTok Rivalry

Netflix has begun testing vertical short-form video on mobile devices as part of a broader strategy...

Platform

China Approves TikTok U.S. Operations Transfer Deal, Says Treasury Secretary Bessent

China has approved the transfer agreement for TikTok’s U.S. operations, U.S. Treasury Secretary Scott Bessent confirmed,...

Platform

TikTok Unveils AI-Powered Creation Tools, Boosts Creator Revenue Sharing

TikTok is introducing new AI-powered tools and a revamped revenue-sharing model to enhance creator capabilities and...

Platform

TikTok Deal To Be Finalized At Trump-Xi Summit In South Korea, Per U.S. Treasury Secretary

U.S. Treasury Secretary Scott Bessent confirms the TikTok deal announced last month will be finalized when...

Technology

New York Times Launches TikTok-Style Video Feed To Centralize Multi-Format Journalism

The New York Times introduced a new “Watch” tab in its primary mobile application this week,...

Agency

Influencer Agency Bolsters Executive Team With Key TikTok Commerce And Growth Leaders

Influencer, the global creator marketing agency founded by Caspar Lee and Ben Jeffries, announces two strategic...

Influencer

Utah Couple Turns Family Life Into Viral Brand After Breaking From Mormon Roots

Jake and Sean Taylor-Baumann (@daddiestothree & @realtorhubbies) transformed from conservative Mormon upbringings in Utah to social...

Platform

TikTok Sweet Spot: New Study Shows 2-5 Weekly Posts Maximize Viewing Efficiency

Social media management platform Buffer’s analysis of 11.4 million TikTok posts reveals that posting two to...

Platform

TikTok Awards UK & Ireland 2025 Returns With Sky As Headline Partner

TikTok announced the return of its TikTok Awards UK & Ireland for 2025 with Sky as...

Platform

TikTok Launches Inaugural BeautyFest In Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest,...

Platform

TikTok Faces UK Parliamentary Scrutiny Over Content Moderator Job Cuts

TikTok’s plan to eliminate 439 content moderation positions in London has prompted calls for a parliamentary...

Commentary

B2B Brands Tap TikTok Humor, Employee Content To Capture Millennial Buyers

According to HubSpot, 83% of marketers say short-form video (like TikTok, Reels, Shorts) is integral to...

Commentary

TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds

Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...