Fabulate has integrated TikTok Symphony, TikTok’s suite of generative AI tools, directly into its Influencer Marketing platform.

The Symphony integration embeds creative tools into Fabulate’s existing influencer campaign workflows, including an AI dubbing tool, video generator, and digital avatars. Marketers and creators can access Symphony’s generative AI capabilities within Fabulate to produce content formats, adapt messaging for different audiences, and experiment with creative approaches.

The integration provides access to three primary Symphony features. 

Digital avatars enable brands to leverage licensed AI-generated avatars to create content across multiple gestures, expressions, languages, and demographics. 

Symphony’s AI dubbing tool delivers translations in over 15 languages, allowing brands to adapt content for new regions and audiences. 

TikTok’s video generator uses product detail page URLs to auto-generate platform-optimized videos.

“TikTok Symphony is a leap forward for creator marketing,” said Nathan Powell, Chief Strategy Officer at Fabulate. “By bringing this capability into Fabulate, we’re giving brands and creators the ability to co-create with AI inside the same workflow they already use every day.”

Andy Yang, Global Head of Creative & Brand Products at TikTok, added, “At TikTok, creative is the lifeblood of our platform. We’re constantly thinking of new ways to make it easier for brands to scale their creative quality and quantity.”

The Symphony integration follows Fabulate’s launch of SparQ 2.0 Agentic AI tools, which include Lens, Compliance Check, Echo, Quality Control, and Scout. Fabulate has been a TikTok Marketing Partner and opened its first Singaporean office in 2024-25.

Image source: Fabulate