Platform

TikTok Rolls Out Specialized STEM Feed For Sub-Saharan African Users

TikTok has launched a dedicated STEM feed across more than 20 countries in Sub-Saharan Africa, expanding...

Commentary

TikTok Shows Highest ROI Among Digital Channels In Nordic Markets, Dentsu Study Finds

A new marketing mix modeling study conducted by Dentsu reveals that TikTok delivers the strongest short-term...

Technology

Baidu Acquires JOYY’s Streaming Business In China For $2.1B To Strengthen Digital Video Presence

Baidu announced it finalized its purchase of JOYY’s China live-streaming unit YY Live for approximately $2.1...

Platform

TikTok-Like News App Debuts Amid ‘Decline’ Of Conventional Journalism 

Noosphere, a new premium news platform designed to bundle content from independent journalists, has launched with...

Platform

TikTok Rolls Out Performance Solution For Automotive Ads

TikTok has announced the general availability of its Automotive Ads, a catalog-based solution designed specifically for...

Influencer

Pop Star Tate McRae Debuts Interactive Fan Hub, Live Shopping Event On TikTok For Latest Album Release

TikTok partnered with singer Tate McRae to launch an integrated album release experience for “So Close...

Platform

Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid 

Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...

Platform

TikTok Reorganizes Content Moderation Unit, Reduces Workforce

TikTok has begun restructuring its trust and safety division, initiating layoffs across its global content moderation...

Platform

TikTok Music Chief Ole Obermann Announces Departure, Ex-Warner Music Exec To Take His Position

ByteDance’s Global Head of Music Business Development, Ole Obermann, has announced his departure from TikTok, effective...

Platform

TikTok Pushes Global E-Commerce Bid Despite Uncertain U.S. Future

TikTok Shop is preparing to enter Italy, Germany, France, Japan, and Brazil with sellers able to...

Commentary

TikTok Creators With Mid-Sized Followings Dominate Platform, Study Shows

A new study from Pew Research Center reveals that mid-tier content creators, not mega-influencers, represent the...

Commentary

Viral On TikTok? Study Shows Song Has 84% Of Success On Billboard Charts, New Research Finds

A new study commissioned by TikTok in partnership with Luminate reveals quantifiable connections between TikTok engagement...

Platform

TikTok Returns To U.S. App Stores

Apple and Google have restored TikTok to their respective app stores after receiving confirmation from U.S....

Influencer

Harvard Student-Athletes Bypass University’s Official NIL Marketplace

Harvard student-athletes continue to secure brand partnerships independently despite the university’s January launch of a centralized...

Commentary

Engagement Consistency Delivers Higher ROI vs Campaign-Based Marketing, TikTok Research Shows

New research from TikTok‘s Marketing Science team shows measurable benefits for companies that maintain consistent community...

Platform

TikTok Confirms U.S. Data Security Team Guards User Information

As tensions regarding TikTok’s access to American user data mount, the company has issued a statement...

Commentary

ISD Study: TikTok’s Search Engine Creates Dangerous ‘Pathways’ Between Hate Speech And Targeted Groups

Research published by the Institute for Strategic Dialogue (ISD) reveals how TikTok‘s search algorithms process and...

Platform

TikTok Skirts U.S. Restrictions, Allows Android Downloads via Package Kits

TikTok has introduced a new distribution method for U.S. Android users, enabling app downloads through package...

Influencer

Fashion TikToker Nicky Campbell Signs With The Jeffries for Management

Nicky Campbell, a fashion industry veteran turned social media commentator, has signed with The Jeffries for...

Platform

U.S. VP Vance to Negotiate Potential TikTok Sale

United States Vice President J.D. Vance and National Security Adviser Michael Waltz will lead negotiations for...

Platform

Elon Musk Says He Is Not Bidding For TikTok

Elon Musk, CEO of Tesla and SpaceX, confirms he has not submitted a bid for TikTok...

Platform

Trump Wants TikTok Deal But China Has Other Plans, Sources Say

Chinese officials are prepared to let TikTok’s U.S. operations shut down rather than approve a forced...

Platform

British Parents Sue TikTok Over Viral Challenge Deaths

A group of British parents filed a wrongful death lawsuit against TikTok and its parent company,...

Platform

TikTok Connects Creators With Global Leaders In First ‘Experience Space’ At Davos

In a first for the World Economic Forum (WEF) in Davos, TikTok established a dedicated “Experience...

Platform

Potential TikTok Buyout Bid Through Newly-Proposed U.S. Sovereign Wealth Fund 

A new TikTok buyout bid could emerge as U.S. President Donald Trump signed an executive order...