Digital talent management company Fixated announced a follow-on investment from Eldridge Industries, bringing its total available capital to over $50 million, according to a press release.

The investment builds on Eldridge’s initial $10 million investment in Fixated, which was part of a $12.8 million funding round completed in March 2025. Eldridge, led by CEO Todd Boehly, holds what the company described as a “vast minority” stake in Fixated.

Expansion Plans

The funding will support Fixated’s acquisition strategy across talent representation, content production, distribution, and creator infrastructure. The company plans to add creative, operational, and technical leadership roles.

“We’ve built a new model that raises the bar for creators, platforms, and brands,” said Zach Katz, co-founder and CEO of Fixated. “With this capital, we’re scaling infrastructure, locking in strategic acquisitions, and adding senior firepower to expand monetization, increase production, and fuel long-term growth.”

Jason Wilhelm, co-founder and president, said the investment supports internal development. “With Eldridge Industries’ support, we’re investing even deeper on the internal talent and infrastructure that lets brilliant creators, strategists, and producers do the best work of their careers,” Wilhelm stated.

Company Background

Fixated was founded in 2023 by Katz, former president of esports brand FaZe Clan, and Wilhelm, who previously co-founded TikTok creator management company TalentX.

The company’s client roster includes creator Zach Justice, Twitch streamer Sketch, chess influencers Andrea and Alexandra Botez, and contortionist Sofie Dossi, who has more than 12.4 million TikTok followers.

Fixated operates an in-house studio and what it describes as a 25,000-plus clipping and distribution network. The company provides services including content development, production, audience growth, brand partnerships, and platform monetization.

“The creator economy has grown quickly, but the infrastructure around it has been fragmented,” said Todd Boehly, Chairman and CEO of Eldridge Industries. “Fixated is bringing talent, content, production, and distribution together in a way that creates long-term value. This investment supports their continued efforts to build a more integrated and efficient ecosystem for creators.”

Eldridge Industries’ investment portfolio includes A24, the Los Angeles Dodgers, and a stake in The Hollywood Reporter through a joint venture with Penske Media Corporation.

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