TikTok and HubSpot have introduced a native integration that allows marketers to manage, measure, and connect TikTok activity within HubSpot’s Marketing Hub. According to announcements from both companies, the integration brings TikTok advertising, organic content, and customer relationship data into a single system.

The companies state that the integration links TikTok campaign activity with HubSpot’s Smart CRM, enabling marketers to use customer data such as lifecycle stage, deal history, and purchase behavior to inform targeting and campaign execution.

“Buyers live on TikTok, including those making B2B purchasing decisions,” said Angela DeFranco, VP Product and GM of Marketing Hub at HubSpot. “By bringing TikTok natively into HubSpot, businesses can now manage campaigns informed by everything they already know about their customers, and that context is what makes them more impactful.”

According to TikTok, the integration connects paid media performance with downstream CRM outcomes, giving teams visibility into lead quality, pipeline impact, and return on investment.

Unified Management for Paid and Organic Activity

The integration extends beyond advertising to include organic TikTok content. Marketers can schedule and publish posts, manage comments, and track performance alongside other social channels within HubSpot’s social tools.

HubSpot also integrates TikTok Pixel deployment and tracking within its platform, allowing conversion data to feed back into CRM systems for ongoing campaign optimization. The companies state that this setup reduces the need for manual data transfers and simplifies campaign management workflows.

Measurement and Automation Across the Funnel

TikTok and HubSpot report that the integration enables unified reporting, connecting TikTok performance to contacts, deals, and revenue within HubSpot. Marketers can view both paid and organic performance within a single reporting framework.

“TikTok has become a powerful engine for business growth, and our goal is to make that growth easier to unlock,” said Lorry Destainville, Global Head of Monetization Product Partnerships at TikTok. “By integrating with HubSpot, we’re giving marketers a seamless way to connect creativity, audiences, and performance so they can move from discovery to customer faster.”

The integration is available to HubSpot customers through Marketing Hub.