Sports digital media firm Source Media Group has launched “Source Golf,” a YouTube-based network that aggregates content from top golf creators and athletes, including Bryson DeChambeau, Grant Horvat, and the Bryan Bros, into a single advertising platform.

The network does not require its creators to produce new content. Instead, Source Media Group holds the rights to sell advertising against existing YouTube content from participating channels. DeChambeau counts more than 2.6 million YouTube subscribers, Horvat more than 1.6 million, and the Bryan Bros, comprising former PGA Tour players Wesley and George Bryan, more than 800,000.

“For the first time, the sport’s top creators and athletes are coming together as a network, built for the biggest screen in the home,” said Steve Strand, president and co-founder of Source Media Group.

Bolt Ventures, the investment arm of David Blitzer, is backing the venture.

Golf participation in the U.S. reached over 48 million participants in 2025, with growth concentrated among players under 35. YouTube accounts for the largest share of TV streaming in the U.S. and, according to Nielsen, delivers more reach among adults 18 to 49 than all cable networks combined.

“The way people consume golf content has changed, and YouTube is a massive part of that,” said DeChambeau.

The launch follows broader creator activity in the golf space. Horvat and the Bryan Bros separately announced “Your Golf Tour” in March, a multi-year competitive circuit for 16 YouTube golfers featuring a $1 million season-ending championship at Wynn Golf Club in Las Vegas. Both DeChambeau and Horvat are now part of Source Golf’s network as that circuit moves toward its opening event.

Sources: Sports Video Group, Sports Business Journal