Associate Director, CAIT (Creators, Affiliates, Influencers & Talent)
VaynerX
VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
ABOUT CHUKMEDIA
ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems
ABOUT TAMARA GROUP:
About Tamara Group (The Attention, Media, And Relevance Agency): Born from editorial, influencer, and experiential roots, Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
ROLE SUMMARY
The Associate Director, CAIT (Creators, Affiliates, Influencers, and Talent) plays a critical mid-level management role within VaynerMedia SEA, responsible for executing and managing our capabilities across Creators, Affiliates, Influencers, and Talent.
This is a strategic and highly operational role for someone who understands how people, platforms, and culture increasingly intersect across the diverse Southeast Asian markets. You will architect breakthrough programs for major global brands and act as the ultimate connector between top-tier talent and creative execution.
You’ll partner closely with Client Partnerships, Strategy, Creative, Media, and Production to ensure CAIT is integrated into the broader agency offering from the outset. From identifying the right creator or talent for a campaign, to negotiating a major partnership, building an always-on influencer program, or developing an affiliate strategy, you’ll connect culture, creativity, and influence to deliver meaningful business outcomes for our clients.
You’ll also champion and elevate the output of junior talent across the team, providing active mentorship, coaching, and a positive team atmosphere built on empathy while establishing best-in-class execution processes.
KEY RESPONSIBILITIES
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Campaign Strategy & Execution
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Architect end-to-end influencer strategies: Turn client business briefs into culturally relevant, high-impact social campaigns across TikTok, Instagram, YouTube and emerging platforms, ensuring the right approach is selected based on the client objective.
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Cross-functional collaboration: Collaborate seamlessly with cross-functional leads in Creative, Strategy, Production, and Media to establish integrated campaign frameworks and virtual labs for product presentations.
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Campaign lifecycle management: Own influencer campaign management from initial briefing through to implementation, tracking, and final reporting.
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Talent Discovery & Management
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Command the talent discovery lifecycle: Use an out-of-the-box perspective to spot, vet, and secure high-impact UGC creators, influencers, and tier-one celebrities specific to SEA markets (e.g., Indonesia, Thailand, Philippines, Singapore, Malaysia, Vietnam).
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Relationship management: Build strong, long-term relationships with creators, talent, managers, agents, affiliate partners, and relevant industry stakeholders across the SEA region.
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- Commercial Negotiation & Contracting
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Drive commercial negotiations: Lead and negotiate high-value commercial terms, complex rights usage agreements, and master service contracts while protecting agency health.
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Brand safety and compliance: Oversee appropriate vetting, disclosure, usage, and contractual processes to protect both clients and the agency, adhering to local regulations across SEA.
- Content Execution & Quality Control
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Build and scale content principles: Develop platform-specific shooting guides and content principles that ensure creator assets remain fiercely authentic while building massive brand equity.
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Creative integration: Translate broader campaign platforms into creator- and talent-led ideas that feel native to social and give external partners genuine space to bring their own voice to the work.
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Virtual and remote direction: Establish best practices for guiding creators through self-shot and remotely produced content, improving quality before content reaches client review.
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Affiliate & Performance Execution
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Execute affiliate strategy: Manage scalable affiliate programs that identify, recruit, and nurture creators capable of driving both cultural relevance and measurable commercial outcomes.
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Performance optimization: Work with Media, Strategy, and Analytics teams to track performance and continuously optimize creator mix, content, and offers.
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Client Management & Team Mentorship
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Client communication: Act as the primary strategic voice and escalation point for active campaigns, presenting polished, high-standard recommendations that inspire absolute confidence.
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Mentorship: Champion and elevate the output of junior talent across the team, providing active mentorship, coaching, and a positive team atmosphere built on empathy.
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THE IDEAL CANDIDATE
- 7+ years of dedicated experience managing influencer marketing, creator relations, or social strategy, specifically anchored within an agency or fast-paced digital environment.
- Market Mastery: Deep, insider familiarity with the SEA UGC creator, influencer, and talent landscape across all tiers from micro-creators to top-tier entertainment celebrities.
- Core Competencies: Advanced talent negotiation, commercial scoping, and contract management. Mastery of digital architecture, social media platform mechanics, and content briefing workflows.
- Demonstrated experience in full-cycle influencer campaign management from briefing through to implementation, tracking, and reporting.
- Leadership Track Record: Proven experience managing, mentoring, and developing junior team members in complex, cross-functional environments.
- Communication Skills: Exceptional presentation, written, and verbal communication skills with a natural ability to command stakeholder rooms.
- Strong social and creative instincts, with the ability to assess whether an idea or piece of content will work in-feed in specific local markets.
- Able to move comfortably between execution and management - from troubleshooting a creator negotiation or reviewing content to presenting a campaign strategy.
- Bonus Points: You are a creator or KOL yourself with hands-on production or community management experience.
WHAT SUCCESS LOOKS LIKE
You will execute CAIT programs where creators, influencers, affiliates, and talent are selected with purpose, integrated into the creative process, and managed with a high standard of craft and operational rigor across diverse SEA markets.
You’ll act as the engine that turns strategic vision into tangible, high-performing influencer campaigns, ensuring seamless collaboration between internal teams and external talent.
You’ll build and mentor a mid-level and junior team capable of delivering that work at scale across Southeast Asia, while maintaining strong, authentic relationships with the creators who make it possible.
What you should know about VaynerMedia
Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!
Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.
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