Commentary

Make It Cool, Then Scale? 21 Experts on How Creator Tier Sequencing Really Works

Influencer Marketing is becoming more structured as brands shift from reach-based campaigns to systems designed to...

Agency

Pulse Advertising Named Global Influencer Marketing Agency for EV Brand Polestar

Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following...

Commentary

Creator Economy, Influencer Marketing, and Social Media Events to Watch in May 2026

May 2026 brings a dense stretch of conferences and summits targeting marketing professionals, platform practitioners, content...

Agency

Digital Voices Founder Jennifer Quigley-Jones on Why She Sold: Indie Influencer Agencies Are Running Out of Road

Influencer Marketing has moved from a test budget to a core media channel. According to Jennifer...

Commentary

Open Sauce Returns to San Francisco in July 2026 With Creator Lineup and Industry Day Summit

Open Sauce, a technology and creator festival, is scheduled to return to the San Francisco Bay...

Influencer

B2B Influencer Marketing Has Been Measured Wrong All Along, Says Kudos Narratives Founder Margo Laz

B2B brands have spent years applying consumer-influencer logic to professional platforms, chasing follower counts, celebrating viral...

Agency

How Ahmad Mahmood Built a MENA Influencer Agency on Peer Trust, Not Pitch Decks

Most influencer agencies sell access to creators. Ahmad Mahmood started as one, and he argues that...

Agency

Clark Influence’s Marie-Josée Cadorette: If Influencer Marketing Isn’t Working, the Plan Was Wrong

When brands say Influencer Marketing hasn’t delivered, Marie-Josée Cadorette has a ready diagnosis.  “If it hasn’t...

Tech

Basa’s Adam Schlossman: Creator Marketing’s Biggest Problem Isn’t Discovery, It’s What Comes After

Adam Schlossman believes Influencer Marketing has matured into a core media channel, but the operational infrastructure...

Tech

Is Influencer Marketing Ready for Performance Discipline? Jeremy Grinacoff Makes the Case for Infrastructure

A senior marketer at a multi-billion-dollar brand recently described their influencer program to Jeremy Grinacoff. The...

Agency

India’s Concept Group Enters Influencer Marketing With Puzzle Media Launch

Concept Group, an Indian independent agency network, has launched Puzzle Media, a dedicated Influencer Marketing vertical...

Agency

re:act: Tom Stone’s Social-First Agency Built to Align Creators, Creative, and Paid Media

Tom Stone believes many brands misunderstand how social media actually works. After years of working in...

Agency

How Dubai Agency Yamammi Is Building Creator Infrastructure for Luxury and D2C Brands

Yamammi, a Dubai-based Influencer Marketing and UGC (user-generated content) agency founded in 2024, was created to...

Commentary

Travel Destination Marketers Boost Influencer Budgets Even as Attribution Gaps Persist, Survey Finds

Ninety-two percent of destination marketing organizations (DMOs) are maintaining or increasing their Influencer Marketing budgets in...

Tech

Can AI Fix Influencer Marketing’s Execution Problem? Infloso AI Founder Utkarsh Khandelwal Thinks So

Utkarsh Khandelwal believes most marketing technologies misunderstand the real problem they are trying to solve. “People...

Tech

Later CEO Scott Sutton Breaks Down How Later 360 Unifies Creator Marketing Measurement

Influencer Marketing company Later is positioning its newest product as a shift in how enterprise brands...

Tech

Nick Lawton On Building SideShift Into A High-Volume UGC Engine

For years, Influencer Marketing operated on the basis that audience size determined value. Brands concentrated budget...

Talent Collectives

AiMCO Wants to End the ‘Wild West’ Era of Influencer Marketing in Australia With Its 2026 Summit

For years, Influencer Marketing in Australia has carried two competing reputations: fast-growing and commercially powerful, yet...

Tech

Spotter Showcase 2026 To Make The Case For ‘Creator TV’ As Brand Marketing’s Next Frontier

Spotter will host its second annual Spotter Showcase on March 4 in New York City, bringing...

Tech

Brand Marketers Can’t See Where Their Influencer Budgets Go. And They’re Running Out Of Patience

A new ANA study finds that a majority of marketers lack full visibility into how Influencer...

Brand

Dick’s Sporting Goods Doubles Down On Creator Program Amid Growing Demand For Sports Storytelling

Dick’s Sporting Goods received 10,800 applications for its Varsity Team creator program in 2026 (up from...

Tech

Later Unveils Unified Influencer Marketing Analytics Platform With Sales Tracking

Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data,...

Commentary

Measuring What Matters: 41 Professionals On The Tools, Frameworks, And Gaps Defining Creator Performance

Influencer Marketing is no longer fighting for budget. It’s fighting for proof.  U.S. brands were projected...

Strategy

Influencer Marketing Strategist Polina Zueva On How Brands Should Approach Creator Partnerships In 2026

Influencer marketing, as Polina Zueva sees it, is no longer a discipline that can afford to...

Brand

American Eagle Launches Points-Based Creator Program To Scale Influencer Marketing Beyond One-Off Campaigns

American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign...