Tech

Cleverbridge Launches Influencer Marketing Offering Powered by Later

Published on August 10, 2026

Cleverbridge, a global commerce partner and digital reseller for software and SaaS companies, announced a new Influencer Marketing offering, adding creator partnerships to its existing suite of growth services. The offering is supported by Later‘s creator marketing platform, which the company said reaches more than 20 million creators globally.

The launch expands Cleverbridge’s growth services beyond affiliate marketing, retention marketing, and conversion rate optimization, giving clients a way to fold creator-led demand generation into programs it already runs through a reported network of more than 350,000 affiliate partners. Clients can manage influencer activity alongside existing affiliate and digital commerce programs, which the company said makes it easier to track how each channel contributes to growth.

“Software buyers have more ways than ever to discover, compare, and evaluate products, especially as AI changes how people search for information,” said Richard Stevenson, CEO of Cleverbridge, in a press release. “For software brands, the opportunity is to show up in trusted channels and give buyers the third-party validation they need to move from interest to purchase. By adding influencer marketing to our growth services, we’re giving clients another channel to build cost-efficient demand, improve conversion, and create more scalable digital revenue paths.”

Cleverbridge is positioning the offering around the specific dynamics of software purchasing, where the company said buyers typically need confidence in product fit, technical compatibility, pricing, and long-term value before converting, a more considered path than typical consumer buying decisions.

The offering comes in two forms. In the managed model, Cleverbridge’s team runs influencer programs directly, applying its affiliate marketing experience toward cost efficiency and program performance. In the self-directed model, clients manage influencer activity themselves, rather than having Cleverbridge’s team run the program directly. Both models let clients see influencer activity within their broader growth reporting rather than as a siloed channel.