Creative Artists Agency (CAA) has signed ThatMob, the creator behind “Verity,” a viral horror series built with the Minecraft game engine, for representation, according to Variety. The series has generated more than 81 million views across four official videos.

“Verity” centers on an AI companion whose desire for friendship gradually turns into obsession. The character first appears as a floating yellow sphere with a grinning smile and can transform into a monster, a premise that plays on fears of artificial intelligence alongside the genre’s conventional shocks. Within a few months, the property has built an international following, particularly in the U.S. and Asia, with China its most notable market.

ThatMob’s YouTube channel has nearly 3 million subscribers. The creator also has approximately 1 million followers on TikTok and more than 1.3 million on Bilibili, the Chinese video platform.

CAA pointed to “Verity’s” distinctive visual identity, storytelling and growing global fan base, describing it as “an original horror universe with the potential to transcend its digital origins and evolve into a major entertainment franchise.”

ThatMob is developing a new original horror series, “Mikey’s Magical Mayhem,” which aims to introduce a new universe, original characters and a new storytelling concept. Variety described the project as the next step in the creator’s plan to build a portfolio of original entertainment properties.

Creator-made horror has already reached theaters. This spring, two creator-made horror films finished ahead of Disney and Lucasfilm’s roughly $165 million “The Mandalorian and Grogu” at the domestic box office.

CAA’s Creator Push

The signing adds to a run of creator deals at CAA. Earlier this week, the agency signed “Call Her Daddy” host Alex Cooper, along with her husband and business partner Matt Kaplan and their media company, Unwell, following Cooper’s exit from United Talent Agency. On Nov. 3, CAA signed dating creator Serena Kerrigan, who created and starred in the Peacock comedy “Older Hotter Wiser.”

In June, CAA signed Rachell Hofstetter, the Twitch and YouTube streamer known as “Valkyrae.” The agency’s creator signings also include Nailea Devora, who has more than 18 million followers across TikTok, Instagram and YouTube, and film and TV creator Reece Feldman, who has more than 3 million followers. CAA and TPG recently formed a $250 million holding company to grow the agency’s creator business.

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