BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and a full-service agency. Founded in 2013 by Gerardo Sordo, this Mexico-based company now powers influencer campaigns for global brands through a hybrid model that combines proprietary software with hands-on campaign expertise. The company serves both Fortune 500 corporations and startups seeking scalable, measurable creator partnerships across Latin America, Spain, and increasingly, the United States.

“BrandMe is both a marketplace and a SaaS (Software as a Service) platform for influencer marketing,” Gerardo explains. “We’ve built an ecosystem where influencers connect with brands through campaigns, seeding, UGC (User-Generated Content), and brand collaborations. Our mission is to make influencer marketing efficient, measurable, and scalable for startups and Fortune 500 companies alike.”

Gerardo, named to MIT Technology Review’s Innovators Under 35 LATAM list in 2020, has guided this international growth with a focus on markets where the company’s technological edge provides clear differentiation.

“Back in 2012-2013, influencer marketing was fragmented, opaque, and very manual,” says Gerardo, recalling the key problems he identified that were limiting the industry’s growth. “Brands didn’t know how to find the right creators, and creators didn’t have clear ways to work with brands. The gap we solved was trust, data, and scalability; we built a technology-driven platform to connect brands and creators with transparency and measurable results.”

This approach has resonated with major clients, including Google, Unilever, PepsiCo, Coca-Cola, Heineken, and Uber, who leverage BrandMe’s technology and services to manage the creator market across multiple regions.

A Hybrid Approach

“We operate in three main pillars,” Gerardo explains. “BrandMe Marketplace – where brands launch campaigns and connect directly with creators; BrandMe SaaS/White-Label – software that brands and agencies can license to manage their own influencer marketing in-house; and BrandMe Services – our expert team runs end-to-end influencer campaigns, massive seeding strategies, and UGC at scale.”

This integrated approach allows BrandMe to serve clients regardless of their in-house capabilities. For brands with established marketing teams seeking to bring influencer operations in-house, BrandMe provides software tools. For those requiring complete campaign management, their services team handles everything from creator selection to performance analysis. 

“Others sell access; we deliver results with both tech and execution,” Gerardo says, highlighting how this hybrid model differentiates them from pure software platforms or traditional agencies lacking proprietary technology.

The Technology Driving Smarter Partnerships

At the core of BrandMe is its proprietary technology platform, which powers everything from creator discovery to campaign execution and measurement.

“Our software powers everything behind the scenes: influencer discovery, automated campaign management, payments, content approvals, and performance tracking,” Gerardo says. “It gives brands a dashboard with real-time data, while creators get a seamless way to collaborate.”

The platform’s influencer search and segmentation examines millions of profiles to identify suitable matches for campaigns. Performance analytics measure impact beyond basic metrics, while automated workflows for contracting, approvals, and payments enable campaigns to scale efficiently. Furthermore, BrandMe offers mass seeding capabilities that can distribute products to thousands of creators simultaneously while tracking results.

This technological base enables BrandMe to execute campaigns of large scale while maintaining quality and performance. 

Gerardo shares one example that demonstrates this capability: “One of our most successful campaigns was a massive seeding initiative for a global skincare brand where we activated 20,000 creators simultaneously. We achieved significant organic reach, genuine UGC, and a lower CPA (Cost Per Acquisition) than traditional digital ads. It proved influencer seeding can scale like never before.”

How Does BrandMe Measure Success?

Building on their technological capabilities, BrandMe has developed a performance measurement system that moves outside surface-level engagement metrics to focus on business impact.

“We track engagement rate, reach, content views, conversions, and cost-per-acquisition,” Gerardo explains. When it comes to the metrics that are often misunderstood in the industry, he offers a revealing perspective: “Overrated metrics? Pure follower counts – they say little about actual impact. Underrated metrics? Story views, comment quality, and audience overlap – those show true influence.”

This focus on meaningful measurement has helped BrandMe demonstrate ROI (Return on Investment) to clients, accelerating the shift of influencer marketing from an experimental channel to a core component of brands’ media strategies.

Nano and Micro Creators

Through campaigns, BrandMe has made a discovery that shapes their recommendations: smaller creators often deliver better results than celebrities with massive followings.

“We cover the full spectrum: nano and micro influencers for genuineness, mid-tier creators for scale, and celebrities for mass reach,” Gerardo notes. “But our specialty is working with nano and micro creators. That’s where ROI is often strongest.”

By using technology to manage relationships with thousands of smaller creators simultaneously, BrandMe delivers campaigns that combine non-generic content with broad reach.

Solving Core Challenges for Brands and Creators

BrandMe’s integrated approach directly addresses the challenges facing both sides of the creator economy marketplace. For brands, these challenges center around verification, measurement, and scale.

“The biggest challenge for brands is trust and scalability. They worry if influencers deliver real impact, and they struggle to scale campaigns without losing control,” Gerardo says. BrandMe’s technology and services directly target both concerns, offering measurement and systems for managing thousands of creator relationships simultaneously.

On the creator side, the challenges are different, but equally pressing. “What challenges do creators face today? Monetization and platform dependency,” Gerardo says. “Algorithms change overnight, and many creators don’t have diversified income streams.” Through consistent brand partnerships and collaboration opportunities, BrandMe helps creators reduce their reliance on unpredictable platform algorithms.

AI Partnerships and Creator Business Growth

Gerardo envisions BrandMe becoming “the global operating system for influencer marketing, where any brand, anywhere in the world, can launch and scale campaigns in minutes.”

“We’re expanding our seeding automation system, making it possible to send products to tens of thousands of creators worldwide with logistics, data, and tracking fully integrated,” Gerardo explains.

Artificial intelligence represents another area in BrandMe’s development plans. “AI will personalize campaigns at scale, matching creators with audiences in real time,” Gerardo predicts.

Beyond technological advancement, Gerardo is particularly interested in the development of creators into business leaders. “What excites me most about the future of the creator economy is the fact that creators are becoming the new entrepreneurs,” he says. “They’re building businesses, products, and communities and we’re excited to empower them with the tools and partnerships they need to succeed.”

This view of creators as entrepreneurs, rather than merely content producers, informs BrandMe’s approach to building sustainable, value-generating relationships between brands and creators. From its Mexican origins to its expanding global presence, BrandMe demonstrates how technology-based approaches can improve traditional marketing channels.

“Influencer marketing is now mainstream and measurable,” Gerardo concludes. “Brands see it as a core part of their media mix, not an experiment. What’s working is UGC, nano/micro campaigns, and integrated creator strategies tied to business KPIs.”