Pulse Advertising has secured the global influencer marketing remit for Swedish electric vehicle brand Polestar following a competitive pitch process. The agency will lead influencer strategy and execution across EMEA, North America, and APAC.

Pulse Advertising will develop and execute creator-led campaigns across all three regions, combining data-driven strategy with Polestar’s premium brand positioning. The campaigns will target emotional engagement and global growth.

Hunter Skipworth, Head of Content and Social Media at Polestar, said the partnership reflects the brand’s broader push to scale its creative output through creators. “As our brand continues to grow, it is critical that we gain a partner who not only understands our pillars of design, performance and sustainability, but can tell those stories through creators. Pulse Advertising is that agency.”

Pulse Advertising UK Managing Director Mikhail Hanney cited the agency’s existing expertise in the automotive sector as central to the win. “As a global agency, with deep expertise in the automotive space, we know we are the perfect partner for Polestar’s global creator campaign to forward the redefinition of driving, design, and sustainability.”

Pulse Advertising operates as a global agency with capabilities spanning the regions covered under the new remit. The Polestar account represents an expansion of the agency’s automotive portfolio into a dedicated, long-term influencer marketing engagement.

Source: Campaign