YKONE, the global influencer marketing agency focused on luxury brands, acquired a 25% stake in Swiss Atlas Agency, strengthening its European operations and influence management capabilities.

The partnership reinforces YKONE’s presence in Switzerland, where it has operated since 2020, serving clients including Audemars Piguet, Tudor, IWC, Swarovski, and On Running.

Olivier Billon, founder and CEO of YKONE, describes Switzerland as “far more than a local market” but a “strategic European anchor” within the company’s global expansion plans.

“We are already firmly established in Paris, Milan, London, Madrid, and Munich,” Billon said in a press release. “Switzerland represents a culture of excellence and precision that perfectly matches our vision of luxury.”

Financial terms remain undisclosed.

The move targets Switzerland’s influencer marketing sector, valued at more than $120 million and projected to grow by more than 10% annually by 2029, according to data shared by YKONE.

The company cites Switzerland’s unique position as a multicultural hub with a high concentration of multinational headquarters in YKONE’s core sectors: watchmaking, jewelry, beauty, healthcare, hospitality, and tourism.

Talent Development Strategy

Atlas Agency maintains a selective roster of creators, including Julia Haller, Layna Sacino, Jonathan Akamba, Malwyn Burkhalter, Carla Cournot, Kobi Miles, and Pierangelo Barone.

“Maxime Perrin has built a remarkable company, carefully selecting top-tier talents and developing an impressive client portfolio,” noted Billon.

The integration enables Swiss talents to access international opportunities while Swiss brands gain new avenues for global expansion through YKONE’s network across Europe, the United States, the Middle East, and Asia.

“This alliance with YKONE marks the beginning of a new chapter for Atlas, while preserving our Swiss DNA,” said Maxime Perrin, CEO of Atlas Agency. “With YKONE’s global expertise and support, we will elevate the standards of talent management across the DACH region (Germany, Austria and Switzerland), applying Swiss discipline to the development of international careers.”

Expansion Pattern

The Atlas acquisition continues YKONE’s growth strategy of selective partnerships with local market leaders. Recent expansions include:

• July 2025: Majority stake in The Digital Prototype (TDP), a Paris-based talent management firm
• 2024: 70% stake in Indian firm Barcode
• 2021: 51% interest in Milan-based MB New Media Agency, operating Bold Management
• 2022: Acquisition of German agency Cover Communications

YKONE currently generates more than €100 million in annual revenue and employs more than 300 professionals across 18 markets.

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