Spotter will host its second annual Spotter Showcase on March 4 in New York City, bringing together long-form creators and brands to examine how “Creator TV” fits into brand marketing strategies. Creators including Dude Perfect, Kinigra Deon, Jordan Matter, Airrack, and Michelle Khare will join Spotter executives onstage, according to the company’s press release.

What Is Creator TV

Spotter defines Creator TV as long-form, episodic creator programming in which storytelling, brand integration, paid media, and social amplification operate together. The company positions it as distinct from Influencer Marketing, describing it as an always-on media model built around predictable viewership and recurring audience loyalty.

Across Spotter’s top 40 creators, 250 new original long-form episodes are released each month, generating 25 billion watch-time minutes, according to the announcement. The company reports that a majority of that consumption occurs on TV screens.

What Brands Will See

The showcase will cover partnership models with case studies focused on brand lift across awareness, consideration, and full-funnel performance. Spotter will also present its proprietary audience intelligence tools, which the company says provide targeting transparency before campaigns launch.

“Last year, we showed what creator programming looks like. This year, we’re showing brands how to activate inside creator ecosystems and drive real business results,” said Aaron DeBevoise, CEO and founder of Spotter.

Spotter President Nic Paul framed the event around what the company sees as a shift in how reach translates to results. “All reach is not equal. Fandom matters. Creator TV is not Influencer Marketing, it’s always-on, predictable storytelling that earns loyalty over time,” Paul said.

Spotter reports generating more than 88 billion monthly watch-time minutes across its platform, with 71% occurring on connected TV. The company was founded in 2019 and provides creators with capital and advertising solutions to produce and scale programming.

More information is available here

Subscribe to Our Newsletter

Check Out Our Podcast