Los Angeles-based creator financing platform Spotter has announced the appointment of Jodie Stocker Kennedy as its new Chief Revenue Officer. Kennedy, previously Senior Director at Walmart Connect, joins Spotter as the company reports 63% year-over-year growth in its ad sales division.

With over two decades of experience, Kennedy has led sales teams at major companies, including Snap, where she helped launch the company’s ad business, and Sphere Entertainment. At Walmart Connect, she oversaw key verticals including Entertainment, Gaming, Tech, and Toys.

“Jodie is the right leader to accelerate our mission on building lasting relationships between the world’s most watched long-form creators with the brands hungry for cultural relevance,” said Nic Paul, president and co-founder of Spotter, in a press release.

Under Kennedy’s leadership, Spotter aims to expand its creator-first model with a sharper focus on monetization and brand collaboration. The company recently hosted the Spotter Showcase, bringing together over 150 CMOs and agency leaders for direct access to top YouTube creators.

“As the worlds of Hollywood and the Creator Economy continue to converge, Spotter’s ad solutions are built on a simple yet powerful premise: Creators are today’s new TV networks,” Kennedy stated.

Timing Amid Company Growth

Kennedy’s appointment comes at a time of growth for Spotter. The company recently secured a minority investment from Amazon and raised an additional $7.4 million in funding. This follows SoftBank’s $200 million Series D round in 2022, which valued Spotter at $1.7 billion.

Spotter’s core business provides creators with upfront financing in exchange for licensing rights to their existing YouTube content. The company reports deploying more than $940 million to prominent YouTube creators, including MrBeast, Dude Perfect, and Colin & Samir.

Spotter’s current content portfolio generates more than 88 billion monthly watch-time minutes, with 71% of viewership occurring on connected TV platforms. The company reports that over 72% of its creators’ monthly watch time happens in the living room on connected TVs.

In addition to its financing and advertising businesses, Spotter recently launched Spotter Studio, an AI-powered software platform designed to help creators optimize video production through ideation tools.

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