Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with top YouTube creators on March 27 in New York City.
The exclusive gathering will feature MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, and Jordan Matter, with Colin & Samir hosting and producing alongside the Spotter team.
Top row: MrBeast, Dude Perfect Middle row: Kinigra Deon, Ryan Trahan Bottom row: Rebecca Zamolo, Jordan Matter
The event arrives as streaming surpasses cable as America’s most-watched viewing platform. According to Nielsen data, YouTube has been the #1 streaming platform in U.S. TV viewing time for the past two years.
“Spotter Showcase will help brands reach today’s top YouTube Creators, giving them direct access to the voices shaping culture and driving consumer engagement,” Aaron DeBevoise, CEO and founder of Spotter, said in a press release.
Content Calendars and Audience Data
During the showcase, creators will share their content calendars, formats, tentpole series, audience data, and upcoming ideas with more than 150 CMOs and marketers in attendance. This approach mirrors traditional network upfront presentations but shifts focus to digital creators.
Spotter’s roster of creators generated over 77 billion minutes watched in the U.S. for adults 18-49 in 2024, according to the company’s data. This reach reportedly surpasses major cultural events including the Super Bowl, Oscars, and NBA Finals.
“For decades, advertisers were about owning hit shows, moments, and attention across broadcast and cable. Today, that landscape has fundamentally shifted,” stated Spotter President Nic Paul. “To capture cultural moments and audience engagement, brands must align with Creators—who now command the largest and most engaged audiences across digital platforms.”
A Platform for Partnerships
The event will feature discussions and case studies demonstrating how creator-led entertainment shapes culture and brand impact. For creators, it presents opportunities to secure brand partnerships through Spotter’s network. For advertisers, it offers insights into audience data and creator content alignment.
“Creators are not just making videos, they’re building modern media networks,” explained Colin Rosenblum and Samir Chaudry, hosts of “The Colin and Samir Show.”
“YouTube channels are becoming home to hit series, like Ryan Trahan’s ‘Penny Series’ and Kinigra Deon’s ‘Vampire Siblings,’ with millions of fans tuning in weekly.”
Nii A. Ahene is the founder and managing director of Net Influencer, a website dedicated to offering insights into the influencer marketing industry. Together with its newsletter, Influencer Weekly, Net Influencer provides news, commentary, and analysis of the events shaping the creator and influencer marketing space. Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike.
Spotter is launching its first-ever Spotter Showcase, an invite-only event connecting CMOs and agency leaders with top YouTube creators on March 27 in New York City.
The exclusive gathering will feature MrBeast, Dude Perfect, Kinigra Deon, Ryan Trahan, Rebecca Zamolo, and Jordan Matter, with Colin & Samir hosting and producing alongside the Spotter team.
Top row: MrBeast, Dude Perfect
Middle row: Kinigra Deon, Ryan Trahan
Bottom row: Rebecca Zamolo, Jordan Matter
The event arrives as streaming surpasses cable as America’s most-watched viewing platform. According to Nielsen data, YouTube has been the #1 streaming platform in U.S. TV viewing time for the past two years.
“Spotter Showcase will help brands reach today’s top YouTube Creators, giving them direct access to the voices shaping culture and driving consumer engagement,” Aaron DeBevoise, CEO and founder of Spotter, said in a press release.
Content Calendars and Audience Data
During the showcase, creators will share their content calendars, formats, tentpole series, audience data, and upcoming ideas with more than 150 CMOs and marketers in attendance. This approach mirrors traditional network upfront presentations but shifts focus to digital creators.
Spotter’s roster of creators generated over 77 billion minutes watched in the U.S. for adults 18-49 in 2024, according to the company’s data. This reach reportedly surpasses major cultural events including the Super Bowl, Oscars, and NBA Finals.
“For decades, advertisers were about owning hit shows, moments, and attention across broadcast and cable. Today, that landscape has fundamentally shifted,” stated Spotter President Nic Paul. “To capture cultural moments and audience engagement, brands must align with Creators—who now command the largest and most engaged audiences across digital platforms.”
A Platform for Partnerships
The event will feature discussions and case studies demonstrating how creator-led entertainment shapes culture and brand impact. For creators, it presents opportunities to secure brand partnerships through Spotter’s network. For advertisers, it offers insights into audience data and creator content alignment.
“Creators are not just making videos, they’re building modern media networks,” explained Colin Rosenblum and Samir Chaudry, hosts of “The Colin and Samir Show.”
“YouTube channels are becoming home to hit series, like Ryan Trahan’s ‘Penny Series’ and Kinigra Deon’s ‘Vampire Siblings,’ with millions of fans tuning in weekly.”
Colin & Samir