GameSquare Holdings, Inc. has entered into an asset purchase agreement with BENlabs to acquire TubeBuddy, an AI-enabled software and workflow platform designed to help creators and brands optimize YouTube channel performance and audience growth.

Under the terms of the agreement, GameSquare issued 5 million shares of its newly designated Series A-2 Preferred Stock to BENlabs as consideration for the TubeBuddy assets. The Frisco, Texas-based company said TubeBuddy has served more than 10 million YouTube creators, providing search engine optimization, workflow management, analytics, and productivity tools powered by proprietary AI.

GameSquare introduced pro forma annual financial guidance for fiscal year 2026 that incorporates the TubeBuddy acquisition, projecting revenue of $85 million to $90 million, a gross margin of 35 to 40%, and adjusted EBITDA exceeding $5 million.

“The guidance for 2026 we are introducing today reflects the success of our multi-year strategy aimed at scaling our platform and driving sustainable operating profitability,” said Justin Kenna, CEO of GameSquare. “With the addition of TubeBuddy and continued operating discipline, we are entering 2026 with meaningful momentum and a strong financial foundation for continued growth and value creation.”

GameSquare said TubeBuddy also serves major media companies and global publishers, as well as individual creators. The company expects the acquisition to increase recurring software and subscription revenue and expand first-party creator and channel data capabilities, creating integration opportunities across its media, esports, and creator network.

The acquisition represents the latest move in GameSquare’s ongoing effort to build what it describes as an integrated platform spanning content, community, data, and performance marketing. The company’s portfolio includes FaZe Clan Esports, one of gaming’s most recognized organizations, though FaZe Clan has experienced significant turbulence in recent years.

FaZe Clan went public in 2022 with an anticipated $1 billion valuation before becoming a penny stock. GameSquare acquired FaZe’s parent company for $17 million in 2023. In December 2025, the organization’s entire influencer roster – Adapt, Jason, Ronaldo, Lacy, Rage, and Silky – departed on Christmas Day following failed contract negotiations with HardScope, an investment company led by Matt Kalish, a co-founder of DraftKings.