Tech

Digital Content Studio Theorist Partners With Creator Tech Startup Uscreen to Launch Fan Membership Platform

Published on May 23, 2026

Theorist, a Raleigh and Los Angeles-based digital production studio, has launched TheoryVerse, a fan society and membership platform developed in partnership with Uscreen, a video membership technology company that raised $150 million in growth funding from PSG Equity in February 2025.

TheoryVerse offers three membership tiers:

The free Theorist Apprentice tier includes access to monthly videos and a weekly newsletter.
The Armchair Theorist tier, priced at $6 per month, provides ad-free viewing, exclusive shows, private Discord access, and AMA replays.
The Theory Crafter tier, at $12 per month, adds behind-the-scenes content, community voting, live event perks, merchandise discounts, and fan recognition opportunities.

Theorist will offer a Founders Rate on annual memberships to early Tier 2 subscribers during the platform’s first week.

“Our audience has never just passively watched – they actively engage and theorize with us,” said Gwen Miller, Senior Director of Strategy and Operations at Theorist. “With TheoryVerse, we’re creating a space where our audience can go even deeper and connect more authentically with the Theorist team and community.”

Exclusive Programming

TheoryVerse launches with five original series:

“TheoryVerse Exclusives”: premium episodes covering topics outside the scope of YouTube;
“Just a Theory”: a game show featuring trivia and guest appearances;
“Amy Plays”: a comedic series following Style Theory host Amy Roberts;
“Dead Wrong”: a competitive debate format with consequences for the losing team member;
“Insider Theory”: a behind-the-scenes series revisiting fan-favorite episodes.

“Everything we make at Theorist starts with the audience,” said Roberts, who also serves as project lead on the exclusive programming. “TheoryVerse finally gives us a space to get more creative together.”

Platform Context

Uscreen, founded in 2015, provides creators with tools to launch branded apps across devices, including Roku, Apple TV, and Fire TV. The company reports facilitating over $600 million in subscription revenue for creators since its founding.

“TheoryVerse is built for exactly that kind of community, and that’s what makes this partnership exciting for Uscreen,” said Allison Yazdian, CEO of Uscreen.

Theorist operates five YouTube channels with a combined 45 million subscribers and more than 8 billion total views.

TheoryVerse is live at theoryverse.tv.