Singapore-based Influencer Marketing platform Partipost is facing public criticism from content creators across Southeast Asia who allege the company has delayed or withheld payments for completed campaign work, with some claims dating back to 2024, per Marketing-Interactive.

Malaysian creator Kezia Zhang brought the issue to public attention with a post on Threads seeking payment she said was due in April for a campaign completed a year earlier. Her post drew responses from other Malaysian influencers with similar complaints, and a WhatsApp group was reportedly formed to coordinate payment recovery efforts.

In Singapore, content creator Deborah Kwek alleged via Instagram Stories that Partipost had refused to pay her full invoice for work completed in September 2025, and that the company only initiated payment after she threatened legal action. “I really feel like creators need to be protected,” Kwek wrote. “We’re in this weird industry where we do months of work without real guarantee we will get paid.”

A creator in the Philippines, @Mimirykat, also publicly appealed to Partipost for payment on a 2025 campaign. “This matter is extremely urgent for me, especially since my children are currently sick and I am relying on the earnings from the completed campaigns,” the creator wrote, warning of potential legal action if the matter went unresolved.

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CEO Cites Operational Factors

Partipost founder and CEO Jonathan Eg acknowledged the delays but said the company does not intentionally withhold payments for completed and approved work. “While there have been delays in certain cases, the reasons vary from case to case, including operational, administrative, and client-side processing factors,” Eg said.

Eg also addressed the practice of sending new campaign invitations to creators with unresolved payment issues, explaining that campaign management and payout processing operate through separate internal workflows.

The situation mirrors a separate case involving Singapore marketing agency BrandTok Media, whose founder apologized earlier this year after clients alleged undelivered content and unpaid commitments, attributing the issues to scaling and weak internal systems.

Marketing-Interactive, which first reported on the Partipost complaints, noted that the company’s Instagram account appeared to have been deleted or removed at the time of publication.

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