Influencer

Donut Media Expands Beyond YouTube With Exclusive Tubi Deal for ‘HiLow’ Series

Published on May 26, 2026

Donut Media, the American automotive digital content brand, is bringing its flagship YouTube series “HiLow” exclusively to Tubi, the Fox Corporation-owned free ad-supported streaming service, beginning May 26.

The new season, “HiLow: $5K Civic vs. $50K Civic,” follows the Donut crew as they build two Honda Civics using budget and premium components, respectively, culminating in a head-to-head race. The run spans six episodes and reaches Tubi’s reported 100M+ active users at no cost.

“‘HiLow’ is our flagship series, and partnering with Tubi to bring it to an all-new audience, while also being accessible to existing fans for free, is a big moment for us,” said Colby Mann, Donut’s General Manager. “This new season doubles down on what Donut does best: wrenching, driving, and just having fun with cars.”

The “HiLow” series has accumulated more than 200 million views on Donut’s YouTube channel, which surpassed 3 billion total views in 2026, according to the company. Donut states it has reached more than 20 million car enthusiasts globally since 2017.

Tubi’s Creator Content Push

The deal fits a broader strategy Tubi has been executing to grow its creator programming library. The platform reported that its digital-first creator content catalog has grown to more than 10,000 titles from over 100 creators. Previous additions include content from MrBeast, Jomboy Media, and KevOnStage, and the platform struck a separate deal with Kevin Hart’s Hartbeat to develop exclusive creator-driven films.

Rich Bloom, General Manager of Creator Programs and EVP of Business Development at Tubi, cited creator-led content’s role in audience retention. “Creators today are building full-fledged studios with deeply engaged fan communities, and Donut Media is a great example of that,” Bloom said. “‘HiLow’ taps into a passionate automotive fandom and bringing it to Tubi is about connecting that creator-led storytelling with a broader audience.”

Tubi’s own audience research, published earlier this year, found that 77% of streaming viewers want access to creator content alongside movies and TV shows on a single platform, and that 67% say digital creator content feels more original than most traditional TV shows or movies.

The Tubi partnership is part of what Donut describes as a wider initiative spanning live events, podcasts, video games, merchandise, and short and long-form content.