X has launched a native clipping tool that lets users cut a moment from another creator’s video and repost it with commentary, with earnings from the clip shared between the clipper and the original creator through the platform’s Original Content Rewards program.

The feature is live in the X app on iOS and Android, according to X’s help documentation, with web access to follow.

“Until now, clipping on X meant downloading videos, editing them using outside tools, and reuploading,” Allegra Jacchia, Head of Creator Product at X, wrote in a post announcing the launch. “Original creators often didn’t get credit, and even when a clip went viral, they didn’t earn from it.”

Under the new system, every clip carries a “Clip from” label that links to the source video and opens it at the timestamp where the clip begins.

How the Tool Works

Clips can run between 5 and 60 seconds and are capped at 30% of the original video’s length. Only pre-recorded videos of at least two minutes are eligible, and livestreams cannot be clipped yet. Videos longer than 3 minutes and 20 seconds can be clipped for the full 60 seconds.

Both parties must be enrolled in Original Content Rewards to earn. Engagement on a clip counts toward the clipper’s earnings in the same way as their other posts. The original creator’s earnings from clips are calculated the same way as earnings from embedded reposts of their content and will be included in regular payouts starting with the first payout after launch. Clips do not count toward X’s Video Kickstart Bonus.

Creators cannot currently opt out of having their videos clipped. X says it is working on a setting to turn off clipping. If a creator deletes an original video, all clips of it are removed.

“Our goal is simple: make X the best place for creators to create, grow, and earn,” Jacchia said. “That means rewarding them for the work they post, giving them a private space to connect with their most loyal subscribers, and making sure that when someone clips their video, they get the credit and a share of the earnings.”

Bringing the Clipping Economy In-House

The launch moves onto X a practice that has grown into its own segment of the Creator Economy. The volume of long-form content now outstrips what audiences can watch, giving rise to businesses that cut podcasts and streams into short clips for the feed. Those clips serve as a route back to the full-length source, where long-form creators build audience trust. AI tools have increasingly automated the cutting.

Previously, uploaded clips often did not credit the original creator. Native clipping keeps the attribution link and the revenue inside X’s own systems, and the 30% cap is designed, according to X, to leave viewers a reason to watch the original.

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