Platform

X Expands Sports Hub to MLB as Part of Broader Advertiser Push

X has expanded “Gametime on X,” its real-time sports destination, beyond football to include Major League...

Platform

X Launches AI Campaign Builder for Small Business Advertisers

At Advertising Week New York, X unveiled “X Lift,” a set of AI tools inside X...

Platform

X Rebuilds Livestream API to Let Third-Party Platforms Manage Full Broadcast Lifecycle

X has rolled out a rebuilt Livestream API that lets authorized third-party applications and services create...

Platform

X Now Requires U.S. Creators to Use X Money for Payouts, Ending Stripe Option

X has moved all U.S. creator payouts to X Money, the platform’s in-house payments service, cutting...

Platform

X Details Eligibility Rules for New Original Content Rewards Program

X has published the eligibility criteria and mechanics for its Original Content Rewards Program, the monetization...

Platform

X Launches ‘Mentions Boost’ for Advertisers  

X has introduced “Mentions Boost,” a new tool that lets Premium Business subscribers instantly amplify any...

Platform

X Launches Live Studio, Backs Livestreaming Push With $1M Creator Fund

X has introduced “Live Studio,” a new livestreaming command center for creators, and will set aside...

Platform

X Enhances Ads Manager With Unified Conversion Tracking, Live Diagnostics

X has rolled out three new features to its Ads Manager platform designed to simplify campaign...

Influencer

Kai Cenat’s Streamer University Season 2 Confirmed, Search for New Participants Has Begun

Content group AMP announced that Streamer University will return for a second season, posting a six-second...

Platform

X Launches ‘React with Video,’ Letting Users Record Video Reactions to Posts

X has introduced “React with Video,” a new feature that allows users to film video responses...

Platform

X Cracks Down on Content Theft in Creator Revenue Share Program

X is taking action against large accounts that have been copying and reuploading content from smaller...

Platform

X Unveils ‘Creator Connect,’ an AI Matchmaking Tool for Brand-Creator Campaigns

X has launched “Creator Connect,” an AI-powered solution that matches brands with creators on the platform...

Platform

X Courts Advertisers With Platform Overhaul, Expanded Creator Strategy

X hosted senior advertisers, brands, and agency partners in New York last week for an invite-only...

Platform

Elon Musk Halts X Plan to Prioritize Local Impressions in Creator Revenue Payouts After Backlash

X reversed course on a proposed update to its creator monetization program within hours of the...

Influencer

FaZe Clan Loses Six Influencers As Contract Negotiations With HardScope Collapse

Six influencers departed FaZe Clan on Christmas Day after failed contract negotiations with new management, marking...

Platform

Linda Yaccarino Exits As X CEO After Two-Year Tenure Amid Grok AI Controversy

Linda Yaccarino stepped down as CEO of Elon Musk’s X after serving two years in the...

Platform

X To Implement Size-Based Ad Pricing Structure

X plans to introduce a new advertising pricing structure that will charge marketers based on the...

Platform

X To Replace DMs With New Encrypted Messaging Platform ‘XChat’

X plans to replace its direct messaging functionality with a new messaging platform called XChat, according...

Commentary

Research Shows Trump ‘Most Mentioned’, X Most Dominant in U.S. Elections Coverage

News influencers posted about Donald Trump twice as frequently as Kamala Harris during the 2024 presidential...

Platform

German Groups Sue Elon Musk’s X Over Hidden Election Data That Could Track Disinformation

Two German activist organizations have filed a lawsuit against X in a Berlin court, claiming the...

Platform

X, Bluesky Launch Vertical Video Feeds Amid TikTok Ban Frenzy

X and Bluesky are rolling out vertical video feeds as major social media platforms are seizing...

Platform

X Ditches Ad-Based Creator Pay For Engagement

X announced a significant change to its Creator Revenue Sharing Program.  Starting November 8, the company...

Platform

X Sees Record Engagement With 238M Posts And 103B Impressions During Paris Olympics

X reports record-breaking engagement during the 2024 Paris Olympic Games, with 238 million posts generating 103...

Platform

Real-Time Reactions Power X’s 20% Edge In Sports Fan Base

A recent analysis reveals that X attracts significantly more sports fans than its competitors.  According to...

Platform

Live Streaming On X Is Changing: Here’s What You Need To Know

X (formerly Twitter) announced a significant change to its livestreaming feature. According to a post from...