X has introduced “React with Video,” a new feature that allows users to film video responses to posts directly within the app. The feature is currently available on iOS, with a rollout to Android and web planned.

Accessible through the repost button, React with Video opens a front-facing camera recording window that users can layer over the original post in green screen, split screen, or picture-in-picture format. The recorded video reply then displays alongside the original content.

Nikita Bier, X’s Head of Product, announced the feature on the platform on June 2. “Commentary is one of the most important pillars of X,” Bier wrote. “And sometimes the best way to share your thoughts is with video.”

X told TechCrunch that the feature gives creators a new way to connect with their audiences, enabling richer feedback through facial expressions and tone of voice that text reactions cannot replicate. Fans can also use video reactions to engage more personally with creator content.

The launch follows several other creator-related product changes on the platform. X reached approximately 550 million users as of March 2026, up from 520 million in December 2025. In 2023, former CEO Linda Yaccarino told TechCrunch that 300 million of the 500 million posts shared daily on X were quote posts and reposts.

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