Creator marketing agency Influencer has named Jenny Penich as Global Chief Marketing Officer, effective immediately. Penich, who joined the company in 2023, will retain her current role as President of North America while expanding her responsibilities to oversee the company’s global marketing strategy.

Co-founder and CEO Ben Jeffries cited Penich’s ability to link commercial performance with brand positioning as central to her selection for the role.

“Jenny was the clear choice for Global CMO because she is already driving how we win,” Jeffries said in a press release. “She has been central to the growth of our North America business, not just bringing in new logos, but sharpening how we position Influencer and converting that into revenue. At our scale, that connection between commercial performance and narrative is critical, and Jenny operates at that intersection.”

The appointment follows Influencer’s strongest year on record. In 2025, the agency reported 34% year-over-year revenue growth.

Unified Global Marketing Strategy

In her expanded role, Penich will focus on strengthening product marketing, elevating global standards, and delivering scalable solutions for brand and platform partners.

“Our vision is to define what modern marketing looks like through the lens of being a creator-founded business,” she said. “We are focused on strengthening our position at the intersection of creativity, culture, and measurable business impact, while doubling down on our investment in technology to deliver smarter, more data-driven solutions and help brands navigate an increasingly complex landscape with clarity and confidence.”

Influencer was founded in 2015 by YouTuber Caspar Lee and entrepreneur Ben Jeffries. The agency holds official global marketing partnerships with TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, and operates Waves, a proprietary AI-driven operating system. Clients include Spotify, Google, Nike, Disney, and Coca-Cola.

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