RHEI, a Vancouver-based media technology company, has launched Made Multi-Platform, an AI-powered workflow that converts a single long-form video into platform-ready clips, vertical videos, and thumbnails for YouTube, TikTok, Instagram, and Facebook.

The product automates three steps in that process:

• Smart Clipping: Generates multiple short clips from one long video.

• Reframe Video: Converts landscape 16:9 footage to vertical 9:16 format while keeping the subject in frame, exporting YouTube Shorts, TikTok, Instagram Reels, and Facebook Reels in a single pass.

• Thumbnail Generation: Produces thumbnails by learning what has performed for a creator’s audience over time.

The launch comes as content volume has become a core strategic variable in Creator Marketing. Short-form content on major platforms typically exhausts its reach within 48 hours of posting, pushing brands and creators toward high-output production cycles. A parallel market has grown around clipping, with firms cutting long-form video into short-form content at scale, and AI tools increasingly automating that process.

“Creators are not publishing to one audience in one format anymore. A single video needs to be a YouTube upload, TikTok, Instagram Reel, Facebook post, and the thumbnail that gets someone to click,” said Shahrzad Rafati, founder and CEO of RHEI. “That work has become part of the job of being a creator, but it should not take over the creative process. With Made Multi-Platform, we are helping creators turn one idea into content that can move across every major platform, while keeping human creativity at the center.”

RHEI said it built Made Multi-Platform on more than two decades of media technology experience, including more than eight petabytes of proprietary, rights-cleared content data. The company’s enterprise clients include Warner Music Group, Sony Pictures, Universal Pictures, Lionsgate, and Paramount.

Image source: RHEI

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