Platform

ZOOP Launches Globally as Official Social Platform Partner of Inaugural Enhanced Games

Published on April 23, 2026

ZOOP, a social media platform founded by serial entrepreneur and former OnlyFans executive R.J. Phillips, has launched globally as the official social platform partner of the inaugural Enhanced Games, a multi-sport event scheduled for May 24 at Resorts World Las Vegas.

Positioned as a challenger to Meta and TikTok, ZOOP operates on a community-focused model rather than a single algorithmic feed. The platform offers creators revenue shares of up to 80% and rewards fans for active engagement.

“Creators and athletes have built the modern internet, yet they’ve captured only a fraction of the value they generate,” Phillips said in an announcement. “ZOOP changes that by paying creators more and rewarding fans for genuine engagement. Enhanced shares that same commitment to fairness and performance, which makes this partnership a natural fit.”

Through the partnership, ZOOP will serve as the digital hub for athlete content, creator storytelling, and fan participation leading up to and during the Las Vegas event. More than 40 athletes from swimming, track and field, and weightlifting are already producing content on ZOOP, including Olympic-level athletes Ben Proud and Cody Miller, sprinters Reece Prescod and Shania Collins, and weightlifters Boady Santavy and Beatriz Pirón.

Maximilian Martin, CEO of Enhanced, said the company selected ZOOP as its first major partner based on shared values. “It is critically important that foundational partners reflect our mission of transparency, fairness, and progress,” Martin said. “We’re excited to have ZOOP as our first major partner, giving us a powerful way to connect athletes and fans globally while redefining how sport is experienced in a digital-first world.”

ZOOP also partnered exclusively with TLC Worldwide to provide creators and fans in more than 50 countries access to locally relevant rewards and benefits. The platform said it plans to announce additional partnerships across music and cultural events in the coming months.