Stories By David Adler
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Technology
Aspire Launches YouTube Shorts Integration To Help Brands Tap Into Short-Form Content
January 27, 2025Aspire.io has introduced first-party YouTube Shorts integration for its influencer marketing platform, enabling brands to scale...
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Commentary
Trust In Peer Reviews Outweighs Brand Messages In Driving Purchases, Research Shows
January 27, 2025The Bazaarvoice Shopper Experience Index, surveying over 8,000 consumers across seven global markets, reveals insights on...
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Brand
Social Commerce App Flip Announces $100M Creator Fund Amid TikTok Shop Uncertainty
January 27, 2025Social commerce platform Flip has launched a creator fund to distribute up to $100 million in...
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Platform
Influencer Marketing Startup ShopMy Raises $77.5M As Micro-Influencer Strategy Pays Off
January 27, 2025ShopMy has secured $77.5 million in Series B funding, co-led by Bessemer Venture Partners and Bain...
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Talent Collectives
Underscore Talent Snags Forbes Top Creator With 7.5M YouTube Subscribers
January 24, 2025Underscore Talent has signed Bailey Sarian, adding the two-time Forbes Top Creator list honoree to its...
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Commentary
Viewers Glued On Creator Ads Longer Than Brand Ads, Snapchat Finds
January 24, 2025Snapchat‘s latest research reveals that creator-led advertising captures viewer attention 12% longer than standard brand advertisements,...
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Commentary
Research Shows Social Media User Migration Patterns During TikTok Disruption
January 23, 2025Recent analyses from multiple research firms reveal specific patterns in how users and advertisers are responding...
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Platform
CapCut Resumes U.S. Operations After Brief Pause
January 23, 2025ByteDance’s video editing app CapCut is back online for users in the United States after a...
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Platform
Google, Apple Still Blocking TikTok Downloads, Users Eagerly Await App’s Full Comeback
January 23, 2025TikTok remains unavailable for download in U.S. app stores despite President Donald Trump’s executive order delaying...
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Platform
Meta Reportedly Offers Influencers Up To $50K Monthly To Prioritize Reels Over TikTok
January 23, 2025Meta is reportedly introducing a new financial incentive program offering content creators monthly payments between $10,000...
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Commentary
Study Reports Widespread Apprehension About Social Media’s Mental Health Impact Among US, UK Men
January 23, 2025A new study by YouGov and The Goat Agency finds that 70% of young men aged...
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Brand
Watches Of Switzerland Appoints PR And Influencer Agency
January 23, 2025Luxury retailer Watches of Switzerland Group has appointed Carousel as its regional PR and influencer agency...
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Brand
Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign
January 22, 2025Eggland’s Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...
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Commentary
Study Finds Promising Results In Using Virtual Health Influencers
January 22, 2025A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...
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Technology
Intellifluence Marks Milestone With 250,000 Influencers On Its Platform
January 21, 2025Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...
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Brand
Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG
January 21, 2025Qatar Airways launches Sama, the world’s first AI-powered digital human cabin crew member, on Instagram in...
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Commentary
Ambassify Report Shows Shift In Corporate Social Media Strategies
January 21, 2025A new 2025 Social Advocacy Report from Ambassify reveals a shift in corporate social media strategies....
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Platform
RedNote Taps Influencers To Boost U.S. User Base Amid TikTok’s Turmoil
January 21, 2025Chinese social platform RedNote is making strategic moves to capture the attention of American users as...
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Agency
Modash Acquires Promoty In Global Expansion Push
January 21, 2025Influencer marketing platform Modash has acquired Promoty, a creator relationship management (CRM) company, to strengthen its...
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Platform
TikTok’s High-Stakes Outreach To Remain Operational
January 21, 2025TikTok launched a high-stakes outreach campaign to President Donald Trump following a brief service interruption and...
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Platform
Meta Unveils ‘Edits’ Video Editing App As CapCut Exits U.S. Market
January 21, 2025Meta has announced a new video editing app, “Edits,” aimed at filling the void left by...
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Commentary
Traackr Highlights Top Fashion Influencers To Watch In 2025
January 20, 2025Influencer marketing platform Traackr has revealed the top fashion influencers to watch this year in its...
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Platform
U.S. Supreme Court Upholds TikTok Ban Law, But Platform Gets Reprieve
January 20, 2025The U.S. Supreme Court unanimously upheld a law requiring Chinese ByteDance to sell TikTok’s U.S. operations...
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Agency
Croatian Startup Hypefy Secures €1.75M For AI-Driven Influencer Marketing Automation
January 20, 2025Zagreb-based Hypefy has secured €1.75 million (~$1.8M) in seed funding to expand its AI-driven influencer marketing...
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Commentary
Study Says Many Americans Get Their News From TikTok
January 20, 2025About 17% of all U.S. adults say they regularly get their news from TikTok, a new...
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