Brand

Eyewear Brand Warby Parker Taps Creator Nathaniel Drew For ‘See With Intention’ Campaign

Warby Parker announced a partnership with filmmaker and digital creator Nathaniel Drew to launch the “See...

Strategy

Turning Black Friday Into Culture: How FINESSE Uses Internet Icons To Rewire Commerce

Fashion e-retailer FINESSE approaches the creator economy less as a marketing channel and more as an...

Influencer

Toni Bravo Built A Creator Business By Knowing Exactly Who She Is

Before she became known as the internet’s unofficial “CEO of Blush,” Toni Bravo was simply following...

Influencer

FaZe Clan Loses Six Influencers As Contract Negotiations With HardScope Collapse

Six influencers departed FaZe Clan on Christmas Day after failed contract negotiations with new management, marking...

Commentary

Creator Economy Takes Center Stage At February 2026 Industry Gatherings

February 2026 brings a packed calendar of industry events as platforms, brands, and creators convene across...

Platform

TikTok Shop Introduces Digital Gift Cards As E-Commerce Push Continues

TikTok Shop has launched digital gift cards in the United States, expanding its e-commerce capabilities as...

Commentary

Creator Economy Jobs December 2025: Twitch, Adobe, Lowe’s Hiring Spree Caps Year Of Professionalization

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and specialized...

Agency

How Girl Socially Turns Personality-Driven Marketing Into Growth For Creators & Female-Led Brands

Founded in 2021, Girl Socially is based in North Carolina and operates as a dual-model agency...

Platform

Twitter Alternatives In 2026: The Platform Didn’t Get Replaced. It Got Unbundled

The prolonged turbulence at X has not produced a single, dominant successor to Twitter. Instead, it...

Platform

Patreon Casts Comedian As Mob Boss Santa In Creator-Led Holiday Campaign

Patreon launched its first holiday gifting campaign on December 1, featuring comedian Stavros “Stavvy” Halkias as...

Platform

Twitter Alternatives In 2026: The Platform Didn’t Get Replaced. It Got Unbundled

The prolonged turbulence at X has not produced a single, dominant successor to Twitter. Instead, it...

Technology

Arcads.ai Secures $16M Seed Funding To Expand AI Video Creation Platform

French AI video platform Arcads.ai has raised $16 million in seed funding to expand its AI-powered...

Agency

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Platform

Snapchat Rolls Out Quick Cut Tool For Automated Video Editing

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...

Strategy

The SuperHeroes X Lenovo Collaboration: How Creator-Led Production Became A Global Brand Engine

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use...

Platform

TikTok Shop: 2026 Playbook For Creators

TikTok Shop is entering 2026 less like an influencer marketplace and more like a performance-driven distribution...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Agency

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

Strategy

Ireland Invests €375,000 In Social Media Influencers For Tourism Marketing

The Irish government invested nearly €375,000 in 2025 to partner with digital influencers who promote tourist...

Talent Collectives

Odyssey Entertainment Group: Building Long-Term Creator Careers Beyond Viral Moments

Odyssey Entertainment Group, founded in February 2021 in Tennessee by Nicole Kasper and Paige Kosinski, emerged...

Influencer

From Court To Camera: How Felix Mischker Built A Pro Tennis Career Through Content

At 22, Felix Mischker has built something that barely existed a decade ago: a self-funded professional...

Influencer

‘Beast Games’ Season 2 Trailer Teases ‘Survivor’ Crossover Episode Ahead Of Jan. 7 Premiere

Prime Video has released the first trailer for the second season of MrBeast’s “Beast Games,” offering...

Platform

Instagram Launches ‘Your Algorithm’ Tool For Reels Content Customization

Instagram is introducing a feature that allows users to view and adjust the topics shaping their...

Platform

What Is Quibi and Why The $1.75B Short-Form Video Platform Failed While TikTok Thrived

Quibi arrived in April 2020 with a $1.75 billion war chest, Hollywood talent, and more than...