Stories By David Adler
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Agency
GCI Launches ‘Muse’: Celebrity Health Influencers Get A High-Tech Makeover
July 22, 2024GCI Group introduced Muse, an integrated celebrity and influencer engine for global health brands. The launch...
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Platform
TikTok’s New Artist Accounts: The Feature That’s Making Waves In Music Discovery
July 22, 2024TikTok and DistroKid announced a platform integration that streamlines the creation of official TikTok Artist Accounts...
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Tech
AI Meets Influencer Marketing: BrandPilot AI’s New Tool Promises 3x Faster Campaigns
July 22, 2024BrandPilot AI, a Toronto-based provider of AI-powered influencer marketing solutions, launched Spectrum IQ, a web application...
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Brand
Virtual Influencer Or Ethical Misstep? SheerLuxe’s AI Experiment Loses Thousands Of Followers
July 22, 2024SheerLuxe, a popular UK lifestyle and fashion magazine, faces backlash after introducing an AI-generated “fashion and...
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Technology
Web3 Meets Memes: How The STIX-CREATOR Partnership Plans To Onboard 30M Users To Crypto
July 22, 2024Web3 platform STIX announced a partnership with CREATOR to bring meme-based crypto engagement to a potential...
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Agency
Tech Meets Talent: The Acquisition Reshaping India’s Creator Ecosystem
July 19, 2024Collective Artists Network, India’s leading new media entity focused on pop culture, has acquired Galleri5, an...
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Brand
Las Vegas’s Secret Influencer Army: 100+ Paid To Hype Sin City
July 19, 2024The Las Vegas Convention and Visitors Authority (LVCVA) has contracted over 240 influencers since January 2022,...
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Commentary
Research Shows These 3 U.S. States Are Top Influencer Havens
July 19, 2024A new study by QR Code Generator, cited by Valdosta Today, reveals that Arizona, Oklahoma, and...
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Commentary
Researchers Uncover TikTok’s Role In Promoting Extremist Party To German Youth
July 18, 2024A new study by nonprofit organization AI Forensics and European think tank Interface reveals that TikTok’s...
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Platform
Eventbrite Teams Up With TikTok To Boost Local And Independent Event Creators
July 18, 2024TikTok announced a partnership with Eventbrite, the global events marketplace. This partnership enables event creators to...
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Platform
YouTube’s Community Spaces: The Missing Link For Creator-Fan Dialogue?
July 18, 2024According to creator economy expert Lindsey Gamble, YouTube has begun beta testing a new “Community Spaces”...
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Platform
TikTok’s Surprise Partner: The UK Agency That Beat Global Giants
July 18, 2024TikTok has named SHOUT by UniTaskr as its first ‘TikTok Agency Marketing Partner’ in the UK,...
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Platform
Trump’s TikTok Turnaround: Why He’s Now Backing The App He Once Tried To Ban
July 18, 2024Former President Donald Trump, now a Republican presidential candidate, has expressed support for TikTok as the...
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Influencer
Grace Beverley’s TALA Scores £5M: How This Influencer Founder Defied VC Odds
July 17, 2024Activewear brand TALA, founded by influencer Grace Beverley, has secured a £5 million funding round from...
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Agency
From DMs To Dreams: How 2 Social Media Pros Launched A Celeb-Focused Agency
July 17, 2024Chloe Sappern and Lydia Berry, two social media professionals, have launched @darlington, a new referral-only agency...
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Technology
ShopMy Reports New Creator Marketing Tool Testing Yielded 5x ROI Results
July 17, 2024Social commerce platform ShopMy announced that its new feature, “ShopMy Opportunities,” has demonstrated an average 5x...
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Brand
VidCon Cancels Baltimore, Doubles Down On Anaheim
July 17, 2024VidCon, the world’s leading event for digital creators and fans, has canceled its Baltimore 2024 event...
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Influencer
YouTube’s AI Crackdown Gone Wrong? Creator Loses 21 Channels And $45K Overnight
July 17, 2024YouTube creator Oliver Gilpin reports that 21 of his channels have been automatically banned by the...
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Commentary
People’s Choice Podcast Awards For Women Opens July 31 – Here’s How To Enter
July 17, 2024The Women in Podcasting Network has announced its inaugural Women in Podcasting Awards, set to begin...
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Platform
Instagram’s Head Teases New Feature: The Simple Change That Could Boost Engagement
July 16, 2024According to a recent announcement by Adam Mosseri, the platform’s head, Instagram is developing a new...
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