Stories By David Adler
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Commentary
Study Reveals 4 Key Factors That Determine An Influencer’s True Importance
June 3, 2024A fresh study published in the International Journal of Electronic Marketing and Retailing sheds light on...
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Brand
1 In 5 People Say Social Media Makes Them Unhappy: LG’s On A Mission To Tip The Scales
June 3, 2024LG Electronics (LG) has unveiled a new global campaign called “Optimism your feed,” which aims to...
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Influencer
Trump’s TikTok Debut Attracts 650,000+ Followers In First 24 Hours, Can He Win Over Gen Z?
June 3, 2024Former President Donald Trump has joined TikTok and amassed over 650,000 followers within the first 24...
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Commentary
Why Paying Influencers Based On Engagement Quantity Encourages Harmful Collusion, Experts Warn
June 3, 2024A new study by researchers at the University of Nottingham, published by the European Centre for...
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Brand
Plannin Taps 600+ Influencers To Create Authentic Travel Recs And Earn A 5% Lifetime Commission On Hotel Bookings
June 3, 2024Former Priceline executives Andrew Loewen and Randy Schartner have co-founded Plannin, a new global travel booking...
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Technology
Slingshot’s Pivot Pays Off: Raises $2.2M To help Creatives Focus On Their Passion
June 3, 2024Slingshot, a company that provides operational support for creatives, announced a $2.2 million pre-seed funding round,...
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Influencer
Rocci’s 9-Year Creator Journey Started With A Simple Eyebrow Tutorial Video
June 3, 2024Roccibel “Rocci” Volpicell’s journey as a beauty content creator demonstrates the importance of authenticity, diversification, and...
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Technology
How AsqMe’s New AI-Powered Inbox Helps Creators Answer Fan Questions And Seize Monetization Opportunities
June 3, 2024AsqMe, a startup aiming to help online creators better connect with audiences at scale, unveiled a...
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Influencer
How Content Creation Provided Purpose For Fashion Influencer Tasha Green
June 3, 2024At just 22 years old, Tasha Green is quickly becoming one of the UK’s most promising...
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Agency
Former Fashion Influencer Chlöe Gibbions’s “Creators Pitch Brands” Model Is Turning Heads
June 3, 2024Manchester entrepreneur Chlöe Gibbions is leaving her mark on influencer marketing with her Ours Agency. The...
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Platform
American Creators Say Brands Aren’t Fleeing TikTok Yet, But 14% See Campaign Shifts, Survey Finds
May 30, 2024A recent survey influencer marketing platform Fohr shared exclusively with WIRED provides insight into how American...
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Influencer
Global Snags Hit Podcast Hosted By Marina Purkiss, Jemma Forte
May 30, 2024Media & entertainment group Global has acquired the exclusive production and ad sales rights to The...
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Technology
Thece’s Miracle-Gro Campaign: A Fresh Approach To Influencer Marketing In Gaming
May 30, 2024Thece, a martech startup, has partnered with Miracle-Gro to launch an innovative marketing campaign that challenges...
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Brand
This Filmmaker Launched “Airbnb Of Brand Deals” To Let Creators List Dream Projects For Brands To Discover
May 30, 2024Actor-director & entrepreneur Wes Elder is aiming to reshape the influencer marketing industry with his new...
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Strategy
TikTok Reveals The Top 5 Types Of Brands Users Want To See Creating Summer Games Content
May 29, 2024TikTok has released new research findings about the types of brands its users want to see...
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Brand
Vivek Ramaswamy’s 3-Phase Rescue Strategy For The Struggling $100M BuzzFeed
May 29, 2024Vivek Ramaswamy, the second-largest Class A shareholder of BuzzFeed with an 8.37% stake, has outlined a...
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Platform
YouTube Unveils “Playables” With 75+ Free Games To Play Directly On The Platform
May 29, 2024YouTube has launched a new feature called “Playables” that allows users to play over 75 free...
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Agency
This Indian Tech Is Bringing Data-Driven Influencer Marketing To The World
May 29, 2024Indian-based tech company Only Much Louder (OML) announced it’s expanding its influencer marketing platform, Hypothesis, to...
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Platform
Ad Giant Dentsu Gets Creative Boost From Snapchat’s Augmented Reality Tech
May 29, 2024Advertising holding company Dentsu has formed a new partnership with Snap Inc. to offer augmented reality...
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Platform
TikTok Just Rolled Out “Studio” – The All-In-One Creator Dream Tool
May 29, 2024TikTok introduced a new comprehensive platform called “TikTok Studio,” aimed at empowering creators on the video-sharing...