Commentary

From YouTube To Pinterest: What’s Really Driving Holiday Shopping Decisions In 2024 [REPORT]

Social media platforms are reshaping holiday shopping behaviors, with YouTube emerging as the leading platform influencing...

Platform

TikTok Claims Its U.S. Ban Would Disrupt Global Service For Millions Outside America

ByteDance and TikTok filed an emergency motion on December 9 with the U.S. Court of Appeals...

Influencer

Call Her Daddy Host Alex Cooper Launches Hydration Brand To Compete With PRIME, Gatorade

Alex Cooper, host of the second most popular video podcast on Spotify in 2024, is entering...

Commentary

How Casual Conversations Became Breaking News: The Rising Power Of Social Media Journalists

Social media influencers are emerging as significant news sources for American adults, according to an article...

Influencer

W Family: Blending Humor And Heart To Create Edutaining YouTube Content

With 5.6 million subscribers and counting, James and Erika Wallace have transformed their everyday family life...

Technology

Cameo Opens Platform To Everyone After Years Of Exclusivity, Welcoming 31,000 Creators

Cameo, the personalized video message marketplace, reports that 31,000 new creators have joined its platform in...

Commentary

TikTok’s Impact On Holiday Shopping: MGH Survey Indicates Early Consumer Shifts

A new MGH survey reveals how TikTok shapes consumer holiday shopping patterns, with many users finding...

Commentary

Fohr’s 2025 Beauty Predictions: ‘Unexpected’ To Dethrone ‘Authenticity’ As Industry Buzzword

Influencer marketing agency Fohr predicts that “unexpected” will replace “authenticity” as the dominant theme in beauty...

Technology

How Lionize’s AI-Powered Platform Makes Influencer Marketing More Efficient

As co-founder and CEO of Lionize, Chris Buetti has built an AI-powered platform that makes influencer...

Influencer

Redwire’s Space Camera Technology Goes Viral, Partners With YouTuber Mark Rober For Global Selfie Project

Redwire Corporation has announced a partnership with YouTube creator Mark Rober and CrunchLabs to provide space...

Commentary

More Than Half Of TikTok Users Have Found Their Holiday Gifts On The Platform This Season, Survey Shows

A new survey by marketing agency MGH reveals that 55% of TikTok users have discovered holiday...

Agency

Sosani Studios’ Tinashe Chaponda on Why Marketers Are Missing the Real Value of Influencer Engagement

With social media platforms transforming marketing strategies daily, Tinashe Chaponda has built Sosani Studios into a...

Platform

TikTok To Block Teenagers From Using Beauty Filters 

TikTok announced it will prevent users under 18 from accessing beauty filters that artificially alter facial...

Platform

TikTok’s Music Discovery Tool Welcomes Deezer

TikTok has added Deezer as a new partner for its Add to Music App feature, expanding...

Influencer

Professional UGC Creator Jhaneil “Jhan Chan” Smith Reveals How She Found Success Without Fancy Equipment

In just ten months, Jhaneil “Jhan Chan” Smith transformed her social media hobby into a full-time...

Influencer

Lively Lewis Show: The YouTube Channel Elevating Family Content While Maintaining Privacy

When Eric and Alexa Lewis picked up a camera in February 2020 to film their first...

Commentary

The New Rules Of Creator Marketing: 25 Experts On Making Every Dollar Count In 2025

Recent studies indicate that over 90% of brands plan to boost their creator budgets in the...

Commentary

UNESCO Study Reveals Only A Third Of Content Creators Verify Information Before Sharing

A new UNESCO study finds that only 36.9% of digital content creators verify information before sharing...

Influencer

Beauty & Makeup Creator Smitha Deepak Reveals Her Strategy For Building A Successful Digital Business

In 2017, Smitha Deepak found herself at a crossroads. After building a successful career in Corporate...

Technology

Single Source Media Founder Acquires Stake in LiveRead to Help Make Podcast Advertising More Efficient

Ilyas Frenkel, founder of Single Source Media, has acquired a controlling stake in LiveRead, a podcast...

Commentary

Top 3 Factors That Make Podcast Listeners Hit Play [REPORT]

A new survey from The Podcast Host reveals that show descriptions, episode titles, and publishing frequency...

Brand

P&G Banks on Chinese Douyin Influencers as Sales Decline

Procter & Gamble (P&G) is revamping its marketing strategy on the Chinese shopping app Douyin amid...

Commentary

The Simple Ad Placement Strategy That Boosts Podcast Campaign Performance by Over 50% [REPORT]

New research from Podscribe reveals that podcast ad campaigns with high-quality reads achieve over 50% better...

Platform

Brazil Launches Major Crackdown on YouTube Gambling Ads After Uncovering Widespread Fraud Scheme

Brazil‘s Sports Ministry has requested federal intervention to combat fraudulent gambling advertisements on YouTube after identifying...

Commentary

TikTok and Instagram Reels Neck-and-Neck in Reach [REPORT]

Social media management platform Dash Hudson reports that TikTok closed the reach gap with Instagram Reels....