Platform

Meta Adds 10,000-Character Text Attachments To Threads

Meta launched a new feature for, allowing users to attach up to 10,000 characters of text...

Agency

A New Model For Creator Jobs? Popfly And Hyundai’s Field-Based ‘Director Of Influence’

Popfly, a platform connecting outdoor and adventure brands with creators, has partnered with Hyundai to launch...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Influencer

Pope Leo XIV Canonizes ‘God’s Influencer’ Carlo Acutis as First Millennial Saint

Pope Leo XIV has declared Carlo Acutis, a 15-year-old computer programmer who died in 2006, the...

Technology

Head AI: Bringing ‘Uber-Like’ Transparency To Creator Marketing

Head AI has developed an artificial intelligence platform that standardizes and automates the influencer marketing workflow...

Agency

How Tech Bay Leaf’s Connext Integrates Influencer Marketing Into Business Strategy

Digital marketing agency Tech Bay Leaf‘s influencer marketing division, Connext, has emerged to address an important...

Strategy

True Crime Podcast ‘The First Degree’ Joins The fwd. network In Major Content Expansion

AdLarge and the fwd. network announced the addition of true crime podcast “The First Degree” to...

Platform

TikTok Surpasses 200 Million Monthly Users In Europe

TikTok now reaches more than 200 million people across Europe every month, the company announced. This...

Technology

Creator Television Expands Roster With Three Popular Comedy Creators

Creator Television, a creator-led streaming network and content studio, has expanded its roster by signing content...

Agency

Beyond Borders: Represented’s Single-Point Solution For European Influencer Campaigns Explained

In 2011, Danish entrepreneur Henrik Akselbo spotted a marketing phenomenon that was hiding in plain sight:...

Strategy

Instagram Summit By Manychat: Building Business Connections In The Creator Economy

The Instagram Summit by Manychat aims to bring together more than 17,000 content creators from October...

Talent Collectives

How India’s Self-Regulatory Body Tackles Growing Challenges In The Influencer Economy

Despite India’s creator economy being on track to exceed $100 billion by 2030, with consumer spending...

Agency

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...

Commentary

Beauty & Fashion Brands Vie For Creator Attention As Traackr Metric Shows Mixed July Results

Beauty and fashion brands are showing varied performance in their quest for creator marketing supremacy, according...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to...

Commentary

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...

Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Platform

Telegram Becomes Russia’s Influencer Haven as Government Tightens Grip on Western Social Media

The Russian influencer marketing industry continues to grow despite government restrictions on foreign platforms, with Telegram...

Platform

YouTube Caught AI Enhancing Shorts Without Creator Consent, Promises Opt-Out After Backlash

YouTube has admitted to using machine learning to enhance creators’ Shorts videos without their knowledge or...

Brand

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Agency

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...

Platform

TikTok Launches New Analytics Platform For Artists To Track Music Performance

TikTok has launched “TikTok for Artists,” a new analytics platform designed to help musicians track their...

Platform

OnlyFans Reports 9% Revenue Growth To $7.2B In 2024 As User Growth Outpaces Financial Gains

OnlyFans reported $7.22 billion in subscriber payments (gross site volume) for fiscal year 2024, representing a...