Agency

Inside 9R Collective’s Mission To Elevate Creator Representation Through Community And Autonomy

9R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and...

Talent Collectives

Collective Voice Taps Amani Richardson As New Creator-In-Residence, Reports 42% Boost In Creator Retention

Collective Voice appointed Amani Richardson as its new Creator-in-Residence (CIR) as the company reports a 42%...

Commentary

Indie Beauty Brands Redefine Creator Marketing With Community-First Approach

Indie beauty brands are steadily gaining market share in the creator economy through strategic approaches to...

Brand

Agoda’s New Ambassador Program Transforms Travel Creators Into Commission-Earning Partners

Agoda launched a new ambassador program that enables travel content creators to earn commissions on bookings...

Commentary

GCC Influencer Market Jumps 75% As Lifestyle Creators Lead Growth

The Gulf Cooperation Council (GCC) region now hosts 263,000 monetized social media influencers, representing a roughly...

Technology

Sweet Influencers Promotes Liberty Bernal To President And COO, Bridging Franchise And Influencer Marketing Worlds

Sweet Influencers, an AI-powered social media marketing platform, has promoted Liberty Bernal from director of business...

Platform

Endlss Debuts Free Influencer Marketing Platform Ahead Of Holiday Season

Influencer marketing company Endlss has launched a freemium version of its influencer management platform as brands...

Platform

TikTok Launches Inaugural BeautyFest In Malaysia

TikTok is expanding its physical event strategy in Malaysia with the launch of its first-ever BeautyFest,...

Commentary

Signal Awards 2025: Michelle Obama, Jon Stewart, And Top Creators Lead Podcast Industry Honors

The Signal Awards announced its fourth annual honors today, recognizing podcasts across multiple genres with participation...

Influencer

Influencer And Podcaster Enter Denver State House Race

Instagram influencer Rayna Kingston and podcast host Justine Sandoval have entered the Democratic primary race for...

Brand

CNN Debuts Creator Unit In Qatar With Competition-Style Show

CNN is establishing a new creator-focused division as social media influencers increasingly shape news consumption, particularly...

Strategy

The Creator Hotline: Raptive Launches ‘Ctrl Alt Ask’ Podcast

Creator media company Raptive has launched “Ctrl Alt Ask,” a biweekly podcast hosted by Stephanie Woodin,...

Platform

Instagram, Facebook Add Hindi, Portuguese To AI Reel Translations

Meta has expanded its AI translation capabilities for reels on Facebook and Instagram, adding Hindi and...

Technology

Howl Surpasses $100M Creator Payout Milestone With Focus On Gaming, Tech, And Wellness

Creator commerce platform Howl has paid out $100 million to creators and generated $1.1 billion in...

Agency

SAMY Acquires Social Media Agency team5pm To Expand European Presence

Social-first marketing group SAMY Alliance continues its European expansion strategy with the acquisition of Amsterdam-based social...

Agency

Acast Names Laura Hagen As SVP To Lead Americas Growth, Global Agency Strategy

Swedish-founded podcast company Acast has appointed Laura Hagen as Senior Vice President, Regional MD Americas &...

Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Technology

Steven Bartlett, Ex-MrBeast Engineer Launch Flightcast Platform As Video Podcast Market Consolidates

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast,...

Commentary

The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...

Brand

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

Influencer

MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements

MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...

Platform

TikTok Regains Indonesia Operating License After Sharing Protest Data With Government

Indonesia has reinstated TikTok‘s operating license (electronic system provider registration) after the social media platform shared...

Commentary

YouTuber Casey Neistat Warns OpenAI’s Sora Could Flood Social Media With ‘AI Slop’

Popular YouTuber Casey Neistat is raising concerns about OpenAI’s newly launched Sora app, which he describes...

Agency

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Platform

TikTok Adds Data-Driven Creator Insights To Help Tap Into Trending Topics

TikTok introduced AI-powered trend insights within its creator analytics dashboard, providing content creators with data on...