Stories By David Adler
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Platform
Snapchat Teams Up With Experts To Address Digital Safety In Schools
August 29, 2024As part of its back-to-school initiative, Snapchat is launching new tools and resources for educators. The...
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Influencer
Travel Brands Are Going Viral On Social Media – Here’s The Surprising Strategy Behind Their Success
August 29, 2024Travel companies are adopting creator-style strategies on social media platforms to build communities rather than accumulate...
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Technology
This AI Startup’s Memes Went Viral. Now It’s Raised $19M For Something Much Bigger
August 28, 2024Viggle AI, a Canadian startup behind recent viral memes featuring rapper Lil Yachty, has secured $19...
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Technology
Meta Phases Out AR Creator Platform Spark, Creators Voice Concerns
August 28, 2024Meta announced plans to shut down its Meta Spark platform for third-party augmented reality (AR) tools...
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Brand
Kelce Brothers Strike $100M Deal With Amazon’s Wondery For ‘New Heights’ Podcast Expansion
August 28, 2024Amazon’s Wondery announced a deal with NFL stars Jason and Travis Kelce for their popular podcast,...
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Technology
Mavely Hits $675M+ GMV Run Rate, $37M+ Creator Payouts
August 28, 2024Everyday influencer platform Mavely has reported major growth milestones in the first half of 2024. The...
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Platform
Snapchat Rolls Out Native IPad Support After 13-Year Holdout
August 28, 2024Snapchat launched native support for iPad, as announced in Snap’s latest App Store release notes. This...
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Influencer
Texas University Launches Degree In Digital Media Influence For Aspiring Creators
August 27, 2024The University of Texas at San Antonio (UTSA) has launched a bachelor’s degree program in digital...
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Platform
TikTok’s ‘Short ‘N Sweet’ Surprise: Sabrina Carpenter’s 19M Followers Are Getting An Exclusive Album Experience
August 27, 2024TikTok has launched a new in-app experience called “Short ‘N Sweet” to promote Sabrina Carpenter’s upcoming...
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Platform
Instagram Tests Flippable Digital Cards With QR Codes For Creators
August 27, 2024Instagram is testing new flippable digital profile cards for select creators, enhancing how they showcase profiles...
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Platform
TwitchCon San Diego Unveils 20+ Interactive Experiences
August 27, 2024Twitch announced more than 20 interactive experiences for its upcoming TwitchCon event in San Diego, scheduled...
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Platform
Meta And Snap To Showcase Next-Generation AR Glasses As Competition Heats Up
August 27, 2024Meta and Snap are preparing to unveil their latest augmented reality (AR) glasses in September, setting...
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Talent Collectives
Podimo Acquires Tonny Media: What It Means For Dutch Podcast Listeners
August 26, 2024Danish podcast and audiobook subscription service Podimo announced the acquisition of Dutch podcast production house Tonny...
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Platform
New YouTube Premium Features: ‘Jump Ahead’ AI Tool, Shorts Multitasking
August 26, 2024YouTube recently rolled out new features for its Premium subscribers – an AI-powered ‘Jump Ahead’ function...
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Technology
LTK Rolls Out Advanced DM Customization And Weekly Payouts To Maximize Creator Revenue
August 23, 2024Creator commerce platform LTK introduced new features to enhance its LTK DM tool and accelerate commission...
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Platform
TikTok Forms Sub-Saharan African Safety Advisory Council Headed By 8 African Social Media Experts
August 23, 2024TikTok announced the formation of its first Sub-Saharan Africa (SSA) Safety Advisory Council, comprising eight independent...
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Brand
Klook Expands Kreator Program To Turn Social Media Scrolling Into Travel Bookings
August 23, 2024Asian travel services platform Klook is expanding its social commerce initiatives, focusing on Gen Z and...
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Commentary
DNC’s Move To Grant 200+ Influencers VIP Access To Convention Has Journalists Fuming
August 23, 2024The Democratic National Convention (DNC) credentialed over 200 social media influencers for its four-day event in...
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Commentary
YouTube Leads Streaming Surge, Hits Record 10% TV Share In July [REPORT]
August 23, 2024Streaming services captured a record 41.4% of U.S. television viewing time in July. According to audience...
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Influencer
Karys Elise Wright: The 20-Year-Old TikToker Turning Viral Trends Into Global Brand Deals
August 22, 2024From filming “embarrassing” videos in her Cumbrian village to collaborating with global brands, Karys Elise Wright’s...
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Platform
LinkedIn Expands Content Marketing Capabilities With Sponsored Articles, Newsletters
August 22, 2024LinkedIn introduced Newsletter Articles and updated Sponsored Articles in July, expanding its content marketing offerings for...
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Agency
Publicis Groupe ANZ’s FLUENT Initiative Turns Influencers Into Powerful Sales Channels
August 22, 2024Publicis Groupe ANZ launched FLUENT, a new talent and influencer offering that aims to transform influencers...
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Strategy
YouTube Expands Shopify Partnership To Add More Brands To YouTube Shopping Affiliate Program
August 22, 2024YouTube is broadening its partnership with Shopify, allowing more merchants to participate in the platform’s Shopping...
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Platform
TikTok’s Entertainment Scores Propel Beauty Brands To Over 100% Sales Growth: REPORT
August 22, 2024New research reveals a strong correlation between entertainment scores on TikTok and sales growth for beauty...
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Platform
Twitch Introduces ‘Drop Ins’ Feature To Streamline Real-Time Collaborations
August 22, 2024Twitch introduced a new “Drop Ins” feature or Stream Together functionality. The feature simplifies streamers’ collaboration...
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