Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Technology

Steven Bartlett, Ex-MrBeast Engineer Launch Flightcast Platform As Video Podcast Market Consolidates

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast,...

Commentary

The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...

Brand

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

Influencer

MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements

MrBeast, YouTube’s most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...

Platform

TikTok Regains Indonesia Operating License After Sharing Protest Data With Government

Indonesia has reinstated TikTok‘s operating license (electronic system provider registration) after the social media platform shared...

Commentary

YouTuber Casey Neistat Warns OpenAI’s Sora Could Flood Social Media With ‘AI Slop’

Popular YouTuber Casey Neistat is raising concerns about OpenAI’s newly launched Sora app, which he describes...

Agency

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Platform

TikTok Adds Data-Driven Creator Insights To Help Tap Into Trending Topics

TikTok introduced AI-powered trend insights within its creator analytics dashboard, providing content creators with data on...

Strategy

PRX Acquires Soundrise To Integrate Podcast Sponsorship Sales In-House By 2026

PRX, a nonprofit public media organization and podcast publisher, announced the acquisition of Soundrise, a sponsorship...

Technology

Short On Time, Big On Story: Scott Brown On How Microdramas Are Taking Over Digital Entertainment

What happens when you take the traditional three-act movie structure and deliver it in 90-second bite-sized...

Agency

How Brand Curators Blends PR And Talent Management To Bolster Creator Representation

Brand Curators, founded in 2020 in New York, represents a new type of creator representation that...

Technology

BrandMe’s Tech-Driven Approach To Influencer Marketing Gains Traction Across Latin America And Beyond

BrandMe bridges two key roles in the influencer marketing industry: that of a technology provider and...

Influencer

Deddeh Howard: The Medical Student Who Became A Voice For Diversity Through Her Content

While some people spend years trying to find their career path, Deddeh Howard‘s medical colleagues at...

Platform

DoorDash Launches Creator Program For Short-Form Videos, Enhances App With AI Features

DoorDash introduces a creator program that compensates users for short-form videos posted on its app. The...

Strategy

Manifest Financial Expands AI-Powered Brand Partnership Tools With Nucreator Acquisition

Manifest Financial has acquired Nucreator, an AI-powered brand partnership platform, to expand its financial services for...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Agency

Linqia Launches Creator-Led Retail Media Offering

Linqia is launching a creator-led retail media offering designed to integrate influencer content directly into retail...

Technology

How NILENT’s Gamified Platform Is Providing NIL Education For Gen Z Athletes

NILENT (NIL Enterprise Solutions), founded in late 2021, offers a digital gamified education platform specifically designed...

Agency

From Bankruptcy’s Brink To Influencer Powerhouse: Inside Cure Media’s Rise In Northern Europe

What happens when your flagship product fails spectacularly and leaves you $120 away from bankruptcy? For...

Platform

Snapchat Introduces Paid Storage Plans As Platform Hits 1 Trillion Saved Memories

Snapchat is implementing a 5GB cap on free Memories storage and introducing paid plans for users...

Strategy

Uganda Taps Influencers From Four Countries To Boost Tourism Market

Uganda has launched an influencer-driven tourism promotion strategy through its diplomatic missions abroad, partnering with content...

Commentary

Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing

The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...

Commentary

The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust

As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...

Brand

YouTube, Delta Air Lines Announce Major Partnership For Enhanced In-Flight Entertainment

Delta Air Lines and YouTube have announced a multi-year partnership that will bring YouTube content to...