Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Platform

YouTube Adds ‘Gift Goals’ To Boost Livestream Donations

YouTube has rolled out “gift goals,” a new feature that expands its existing goals functionality to...

Commentary

Study Reveals Travel Influencers More Effective Under Low Involvement, Challenging Traditional Persuasion Models

A new study published in Information Technology & Tourism reveals that travel social media influencers (TSMIs)...

Brand

TikTok Creators Hit The Road For College Football Tour

Creator-led media company Culture Media is bringing a new approach to college football coverage with its...

Technology

AnyMind Acquires Beauty Creator Studio NADESIKO To Boost Social Commerce

AnyMind Group has acquired NADESIKO Inc., a Tokyo-based creator studio specializing in short-form beauty content and...

Platform

Telegram Becomes Russia’s Influencer Haven as Government Tightens Grip on Western Social Media

The Russian influencer marketing industry continues to grow despite government restrictions on foreign platforms, with Telegram...

Platform

YouTube Caught AI Enhancing Shorts Without Creator Consent, Promises Opt-Out After Backlash

YouTube has admitted to using machine learning to enhance creators’ Shorts videos without their knowledge or...

Brand

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Agency

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...

Platform

TikTok Launches New Analytics Platform For Artists To Track Music Performance

TikTok has launched “TikTok for Artists,” a new analytics platform designed to help musicians track their...

Platform

OnlyFans Reports 9% Revenue Growth To $7.2B In 2024 As User Growth Outpaces Financial Gains

OnlyFans reported $7.22 billion in subscriber payments (gross site volume) for fiscal year 2024, representing a...

Platform

Trump Signals Possible Fourth Extension Of TikTok Divestment Deadline

U.S. President Donald Trump has indicated that he may extend the deadline for ByteDance to divest...

Commentary

Beauty & Fashion Brands Face ‘Attention Recession’ As Creator Content Struggles To Connect

A new report from influencer marketing platform Traackr reveals that beauty and fashion brands are experiencing...

Technology

MOGL Debuts AI Assistant To Cut NIL Campaign Launch Time

MOGL has launched an AI Assistant designed to streamline name, image, and likeness (NIL) campaigns for...

Brand

Tubi Seeks Senior Manager To Grow Creator Partnerships Program

Fox Corporation’s streaming division Tubi announces a key hiring initiative for its recently launched Tubi for...

Technology

Ron Perlman Unveils Fan-Funded Creator Media Platform

Actor Ron Perlman, alongside entertainment and technology executives, announced the launch of Watrfall, a new media...

Platform

TikTok’s Impact On UK Shopping Trends In 2025

TikTok has published its first “UK Shopping Report,” revealing how the platform influences consumer purchasing decisions...

Platform

TikTok Caps Hashtags At Five Per Post

TikTok has implemented a five-hashtag limit on posts, according to a Social Media Today report. The...

Commentary

Actors Confront Fallout As AI Doubles Push Products On TikTok

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products...

Technology

Influencer Marketing Platform Endlss Launches Feature To Reduce Influencer Contract Management Time

AI-powered influencer marketing platform Endlss has launched “Agreements,” a new feature designed to automate the contracting...

Brand

Sara Kehaulani Goo Returns To Washington Post As President Of New Creator Network

The Washington Post announced that Sara Kehaulani Goo will return to the organization as President of...

Brand

Popeyes Streamer Meals Cause Confusion As Streamer Says Bundle Not An Official Menu Item

Popeyes Louisiana Kitchen’s latest marketing campaign has created confusion at restaurant counters nationwide after launching a...

Talent Collectives

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Agency

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering...