Stories By David Adler
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Platform
TikTok Now Lets Users Book Hotels, Pays Creators To Promote Them
August 11, 2025TikTok launched a direct hotel booking feature through a partnership with Booking.com, allowing users to reserve...
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Technology
Sony Innovation Fund Invests In Creator Monetization Platform Twiva To Boost Africa’s Creator Economy
August 8, 2025Sony Innovation Fund has secured a strategic investment in African creator monetization platform Twiva, based in...
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Brand
Pepsi MAX Unveils Creator-Led Campaign To Refresh Brand Experience
August 7, 2025Pepsi MAX launched its first fully co-created campaign, “Bring Out The Flavour,” ramping up creator-driven marketing...
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Influencer
Regal Theaters Teams With YouTube Sensations Dude Perfect For Theatrical Documentary Release
August 6, 2025Regal, the second-largest movie theater chain in the United States, has announced a partnership with YouTube...
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Commentary
Content Creation Now A Legitimate Career Path For Majority Of U.S. Creators, Bigo Live Survey Finds
August 5, 2025A new survey by Bigo Live, which collected data from 3,578 U.S.-based content creators in June...
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Platform
Social Platforms Offer Summer Discounts On Premium Subscriptions
August 5, 2025Meta, X, and Snapchat are simultaneously offering limited-time discounts on their premium subscription packages for the...
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Commentary
Hers Study Shows American Midwest Leads in Social Media Influence, Trend Adoption
August 4, 2025A new study from Hers reveals that the American Midwest has emerged as the nation’s leading...
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Platform
Senator Markey Proposes Alternative To TikTok Ban With New Security Framework
August 4, 2025Democratic Senator Edward Markey introduced new legislation on July 31 that would establish national security safeguards...
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Commentary
Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021
August 4, 2025The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...
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Platform
Instagram Sets 1K Follower Threshold For Live Streaming
August 1, 2025Instagram is implementing a new policy requiring users to have at least 1,000 followers before they...
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Platform
TikTok Rolls Out ‘Footnotes’ In U.S. To Add Community-Driven Context To Videos
July 31, 2025TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information...
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Commentary
UAE Introduces Free Permits For Social Media Advertisers
July 31, 2025The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional...
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Commentary
Australia Officially Sets 16 As Minimum Age For YouTube Access
July 31, 2025The Australian government has officially included YouTube in its social media ban for users under 16,...
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Platform
YouTube Relaxes Early Video Profanity Rules
July 30, 2025YouTube is implementing significant changes to its profanity guidelines, allowing creators to earn full ad revenue...
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Agency
How RISER Collective Brings Mass Scale To Influencer Marketing
July 30, 2025Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model by...
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Brand
Chipotle, Snapchat Launch Campaign For National Avocado Day
July 29, 2025Chipotle Mexican Grill is rolling out an augmented reality (AR) promotion with Snapchat called “AvoLotto Sweepstakes”...
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Influencer
San Francisco Restaurant Closes After Chef Confronted Influencer Over Follower Count
July 28, 2025A confrontation between a San Francisco chef and a TikTok micro-influencer has led to the restaurant’s...
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Agency
VTuber Agency VShojo Shuts Down After Charity Funds Misused
July 28, 2025VTuber agency VShojo ceased operations following revelations that charity funds were diverted for operational expenses. CEO...
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Platform
TikTok To ‘Go Dark’ In U.S. If China Rejects Sale Deal, Says Commerce Secretary Lutnick
July 25, 2025U.S. Commerce Secretary Howard Lutnick issued a stark warning on Thursday, July 24, that TikTok will...
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Agency
2btube: Platform Services And Financial Tools For Spanish-Speaking Creators
July 23, 2025The Spanish-speaking digital content market represents 600 million potential viewers across multiple countries, yet when 2btube...
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Technology
Linqia Expands AI Toolset To Accelerate Influencer Marketing Campaigns
July 23, 2025Full-service influencer marketing platform Linqia is introducing Brief AI and Conversation Analytics as part of an...
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Commentary
YouTube Shorts Algorithm Shows Significant Bias Toward Entertainment Content, New Study Finds
July 21, 2025YouTube Shorts’ recommendation algorithm consistently shifts viewers away from politically sensitive content toward entertainment videos, according...
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Brand
Logitech G Launches #Creators4BIPOC Initiative With Masterclasses, Tournaments, And Creator Support Programs
July 21, 2025Logitech G kicked off its sixth annual #Creators4BIPOC movement this July, introducing a program designed to...
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Platform
Substack Raises $100M, Valuation Soars Past $1.1B Amid Creator Economy Boom
July 18, 2025Substack has secured $100 million in Series C funding, which has pushed its valuation beyond $1.1...
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Brand
Sweetgreen Taps Food Influencer Pierce Abernathy To Highlight Farm-To-Table Peach Campaign
July 17, 2025Sweetgreen is partnering with social media cook and model Pierce Abernathy to promote its summer menu...
