Stories By David Adler
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Platform
TikTok Media Buying Exam: The 2-Year Credential For Agencies To Prove Their Ad Expertise
July 10, 2024TikTok’s Media Buying Certification exam is a credential for digital marketers who want to demonstrate expertise...
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Brand
Curated Collections And No-Cap Commissions: Inside HSN’s Strategy To Win Over Creators And Shoppers
July 10, 2024HSN, a livestream shopping and video storytelling company, and impact.com have announced the launch of HSNfluencer,...
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Talent Management
IPLIX Media’s New Venture To Turn Side Hustles Into Full-Time Creator Careers
July 9, 2024IPLIX Media, a leading Indian creator management firm, has announced the launch of IPLIX Creator Accelerator...
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Influencer
30M Followers And Counting: The Influencer Tutor Behind China’s College Admissions Gold Rush
July 9, 2024Zhang Zibiao, known as Zhang Xuefeng, has emerged as a dominant figure in China’s competitive college...
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Agency
Beyond Ads: How This MCN Deal Turns Influencers Into Food Brands And Game Developers
July 9, 2024On Monday, Collab Asia, a global multi-channel network (MCN) operating in seven Asian countries, announced a...
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Commentary
[REPORT] YouTube Ads Drive 2X More Purchases Than TV – What Marketers Need To Know
July 9, 2024A new report from Precise TV reveals that YouTube significantly influences parents’ purchasing decisions with children...
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Influencer
The Only Public-Voted Social Media Awards: How The NSMA Is Breaking The Mold
July 8, 2024The National Social Media Awards (NSMA) has taken the stage as a global player in influencer...
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Technology
GigaStar CEO Hazem Dawani Explains How His Company Raised $2.5M For YouTubers While Protecting Their IP
July 8, 2024In a fusion of fintech and the creator economy, Chicago-based GigaStar is redefining how YouTube creators...
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Technology
No Photos, No Videos: Why Text-Based ‘noplace’ Is Challenging X’s Reign
July 8, 2024A new social media app called ‘noplace’ is gaining traction among younger users. It offers a...
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Brand
The Catalysts: Estée Lauder Is Betting $500K On 2 Creators From TikTok’s Beauty Community
July 4, 2024The Estée Lauder Companies’ New Incubation Ventures (NIV) launched The Catalysts, a global initiative supported by...
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Technology
Swedish Podcast Leader Acast Teams Up With Japan’s Top Digital Audio Agency Otonal
July 4, 2024Acast, the Stockholm-based global podcast company, has partnered with Otonal Inc., Japan’s leading digital audio advertising...
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Platform
Watermark-Free Downloads Now Available On TikTok, But What’s The Catch?
July 3, 2024TikTok has introduced a new feature allowing creators to download videos without the platform’s watermark. According...
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Influencer
Ex-Olympian Couple Leap Into VC: 7 Celebrity Brands Already Backed, Including Issa Rae’s Haircare Line
July 3, 2024Former Olympians Samyr Laine and Ayanna Alexander-Laine launched Freedom Trail Capital in 2023, and now they’re...
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Agency
IZEA’s Hoozu Makes Big Move: Aussie Influencer Agency Snaps Up 26 Talent
July 3, 2024On Monday, IZEA Worldwide’s subsidiary Hoozu acquired 26 Talent, a prominent Australian talent management agency, as...
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Brand
Fashion Meets Social: Boohoo Launches Social Commerce Program
July 3, 2024Boohoo, the UK-based fashion e-commerce company, has announced the launch of “The boohoo Collective,” a new...
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Brand
12 Social Media Stars Face Off In Hoops Showdown: Hennessy NBA Creator Cup
July 3, 2024On Monday, the NBA announced that 12 prominent social media content creators are set to compete...
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Brand
e.l.f. Cosmetics Breaks New Ground: First Beauty Brand To Offer Real-World Shopping On Roblox
July 3, 2024e.l.f. Cosmetics is launching real-world commerce within its Roblox experience, e.l.f. UP!, pushing forward in the...
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Platform
Indie Bookshops Get A Boost: TikTok Book Awards Partner With Bookshop.org For 2024
July 3, 2024TikTok announced its partnership with Bookshop.org for the second consecutive year as part of the TikTok...
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Platform
Inside TikTok’s Stealth Launch Of New Photo App “Whee” In Over 12 Countries
July 3, 2024TikTok has quietly unveiled a new photo-sharing app called “Whee” in over a dozen countries. The...
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Platform
Pinterest Announces New Features That Allows Users To Share Dynamic Videos Of Their Boards
July 3, 2024Pinterest announced on Tuesday that it launched a tool that allows users to share dynamic videos...
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