Platform

Reddit Launches AI-Powered Ad Tools Tapping Into Real Talk For Better Ad Insights

Reddit unveiled new artificial intelligence-powered advertising tools at the Cannes Lions International Festival of Creativity, leveraging...

Technology

Gushcloud Acquires Wizdeo’s MCN Asset In Paris To Expand Global Creator Monetization Footprint

Creator and IP management & licensing company Gushcloud International has acquired the multi-channel network (MCN) asset...

Brand

Hello Kitty, CoComelon To Join Forces In New Co-Branded Series For 2026

Moonbug Entertainment and Sanrio are partnering on a new co-branded series that will bring together “Hello...

Platform

TikTok Launches Community Fest 2025 For LIVE Creators, Running Through July 5

TikTok launched Community Fest 2025, a global in-app event running from June 15 to July 5,...

Platform

TikTok Launches #LevelUpAfrica To Support 3,000 African Creators

TikTok announced its commitment to empower 3,000 content creators across sub-Saharan Africa through its flagship #LevelUpAfrica...

Technology

Creator Flow Becomes Australia’s Largest UGC Platform With 85% Growth In Creator Network

Creator Flow has established itself as Australia's largest dedicated user-generated content (UGC) platform, expanding its creator...

Agency

Animeta-Publicis Campaign Wins Bronze Lion At Cannes With 400M+ Views

Animeta Brandstar's collaboration with Publicis Groupe on the "Bassi vs Garnier Men Facewash" campaign has amassed...

Commentary

Facebook Remains Leading Platform Among Americans As Users Seek Digital Balance

Facebook remains a leading platform with 86% of Americans using it, including 90% of Gen Z...

Platform

Meta Secures Ad Safety Certifications Amid Misinformation Review

Meta has received renewed accreditation from the Media Ratings Council (MRC) for Content-Level Brand Safety across...

Technology

Inside Airship And Wondery’s Partnership To Elevate Historical Podcasts

Podcast production company Airship recently secured a new deal with Wondery, positioning the former’s founder, Lindsay...

Commentary

Launchmetrics: Bringing Measurement To Luxury Marketing

Luxury fashion and beauty brands have long faced the challenge of measuring and comparing the impact...

Brand

PlayStation NBA Creator Cup Returns To Las Vegas In July With Star-Studded Roster

The PlayStation NBA Creator Cup is set to return to Las Vegas for its fourth edition...

Commentary

Mongolia Makes First Appearance On Cannes Lions Jury

Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time,...

Platform

YouTube Launches ‘Open Call’ To Streamline How Brands Hire Multiple Creators At Scale

YouTube has introduced "Open Call," a new feature powered by YouTube BrandConnect that enables advertisers to...

Brand

REFY Beauty Taps Vagabond Digital For Global Marketing Push As Both Manchester Brands Eye International Growth

REFY Beauty has appointed Vagabond Digital as its performance marketing partner to support global expansion plans....

Technology

Fanfix Hits $170M Creator Payout Milestone As Platform Reaches 15M Active Users

Creator monetization platform Fanfix has surpassed $170 million in creator payouts. The platform, which focuses on...

Commentary

How Social Media Creators Influence News Consumption In 2025

Brand

The Body Shop Names Media33 As New Media Agency In Australia

The Body Shop has appointed independent media agency Media33 as its media agency of record in...

Platform

YouTube Unveils VidCon 2025 Programming, Pays Homage 20 Years Of Partnership

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren't just getting lucky with their content—they're applying principles that can...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Commentary

WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...

Commentary

Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...

Brand

Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership

Lowe's Companies Inc. is introducing the home improvement industry's first creator network, featuring MrBeast (Jimmy Donaldson),...