Technology
Gushcloud Acquires Wizdeo’s MCN Asset In Paris To Expand Global Creator Monetization Footprint
Creator and IP management & licensing company Gushcloud International has acquired the multi-channel network (MCN) asset of Paris-based Wizdeo, one of Europe’s largest YouTube-certified creator platforms. The acquisition grants Gushcloud YouTube Direct Sales rights across new markets, providing access to Reserved Media inventory—premium, fixed CPM ad placements.
“The creator economy is evolving from influencer marketing into a structured media and licensing business,” Althea Lim, Group CEO and co-founder of Gushcloud, said in a statement. “This deal strengthens our ability to operate at that next level – with proprietary data, campaign tools, and cross-market licensing that benefit both creators and brand partners.”
Per Marketing-Interactive, the acquisition integrates over 500 creators and 700 million monthly views from Wizdeo, effectively doubling Gushcloud’s creator roster. Over 150 top-performing YouTube channels have now become part of Gushcloud’s global network, boosting its reach across Asia, North America, and Europe.
Enhanced Monetization Infrastructure
At the core of the deal is Gushcloud’s investment in its proprietary AI platform Bankeble and the $10 million Creator Venture Program. Both initiatives aim to professionalize content creation by offering financial support, monetization tools, and cross-market campaign capabilities.
The acquisition aligns with shifting brand expectations in the creator economy. In APAC markets, where, according to Gushcloud, YouTube commands over 92% video penetration in key Southeast Asian regions, influencer-led and short-form video ad spend is projected to grow more than 15% year-on-year.
Global Expansion Strategy
This acquisition represents the first in a series of planned purchases as Gushcloud positions itself as a global “Creator First” platform. The company currently operates in 13 markets and manages a network of over 300 creators and 195 agents.
Marc Valentin, CEO and co-founder of Wizdeo, stated: “We’re excited for our MCN asset to become part of Gushcloud’s global ecosystem. Together, we will be able to offer creators and brands a broader range of opportunities.”
According to Tubefilter, Gushcloud aims to expand into the United States market next, followed by South America, with the goal of representing “$1 billion of annual income for creators” across these regions.