AnyMind Group introduces new features to its AI-powered live commerce platform, AnyLive, providing real-time analytics for both human-led and AI-hosted live streams. The updates focus on data collection and script optimization to improve e-commerce performance.

The platform now automatically collects and analyzes streaming data from TikTok Shop, Shopee, Lazada, Amazon, and YouTube. When connected to AnyMind’s e-commerce management platform, AnyX, users gain access to comprehensive metrics, including viewer comments, retention rates, conversion data, and gross merchandise value.

Visual analytics highlight engagement patterns, identifying peak interest moments and drop-off points to inform strategy for future broadcasts. The system also tracks host-specific conversion rates and keyword trends to pinpoint areas for improvement.

Multi-Lingual Script Generation

Building on its previous capability to create scripts from product URLs, AnyLive now refines content based on performance data. The platform generates brand-aligned scripts that incorporate viewer sentiment, comment trends, and conversion behavior.

Scripts automatically adapt to multiple languages, including English, Chinese, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese, available for both human presenters and AI avatars.

According to Kosuke Sogo, CEO and co-founder, the enhancements transform live streaming “from a one-way channel to a strategic, data-informed engine for driving engagement and sales.” The update aligns with AnyMind’s corporate transformation into what Sogo describes as an “AI-Native Company.”

AnyMind Group currently serves over 1,000 enterprises for marketing, 178 for e-commerce, 1,827 publishers, and 2,400 creators across 15 markets.