Brand

Germany’s Tourism Board Presented AI Travel Influencer, Facing Backlash From ‘Real’ Influencers, Bloggers

The German National Tourist Board (GNTB) unveiled Emma, an AI-generated avatar, as its new “interactive brand...

Brand

Jake Paul Partners With Dog Haus To Launch New Restaurant Franchise

Social media personality-turned-boxer Jake Paul is expanding his business portfolio by partnering with Dog Haus, a...

Technology

GroupM, Mindshare Unveil Influencer Marketing Tool To Enhance Diversity, Inclusion

GroupM and Mindshare are launching their Inclusive Influencer tool to increase diversity and inclusion in influencer...

Platform

Meta’s Stealth Cuts: Why Instagram, WhatsApp, Reality Labs Teams Are Shrinking 

Meta is implementing targeted layoffs across several departments, including WhatsApp, Instagram, and Reality Labs, as part...

Platform

TikTok, British Beauty Council Team Up To Help Beauty Brands Tap Into TikTok Shop’s Power

TikTok Shop announced a partnership with the British Beauty Council to assist UK beauty brands in...

Commentary

Nearly 80% Of Consumers Trust UGC Content More Than Influencers In 2024 [REPORT]

The Influencer Marketing Factory has released a report titled “The Ultimate Creator Guide,” analyzing creator economy...

Agency

Viral Nation Presents Upgraded Brand Safety Solution With Brand-Creator Fit, Business Intelligence Tools

Viral Nation, a global social media marketing and creator agency, announced a major update to its...

Technology

This Finnish Startup Aims To Make Streaming Sustainable, Help Creators Cash In

Noice, a Helsinki-based live-streaming platform for gamers, is launching a new reward program that will allow...

Influencer

Gen Z Sensation Quenlin Blackwell Just Signed A Deal With CAA

Quenlin Blackwell, a prominent Gen Z social media influencer, has signed with Creative Artists Agency (CAA). ...

Platform

TikTok Rolls Out Gen-AI Suites ‘Symphony,’ ‘One’ In Malaysia

TikTok is introducing generative AI tools for Southeast Asian marketers to streamline content creation and boost...

Technology

Adobe Express Joins Forces With Amaze To Enhance Creator Commerce

Amaze, a provider of creator-powered commerce solutions, announced a strategic integration with Adobe Express to integrate...

Brand

Amazon Expands Influencer Program To Kenya Amid TikTok Boom

Amazon is expanding its Influencer Program to Kenya to leverage the country’s high engagement on platforms...

Influencer

Tech Influencer Marques Brownlee Admits Panels App ‘Failure’

Marques Brownlee, a prominent tech influencer known as MKBHD, has acknowledged significant missteps in launching his...

Commentary

Indonesia’s Creator Economy Explodes: 12M Creators Churning Out 1M Monthly Content Pieces

Indonesia’s creator economy has approximately 12 million creators producing between 500,000 and one million pieces of...

Commentary

TikTok Rules Quantity, Instagram Wins Quality In Singapore

New research by HypeAuditor reveals TikTok’s dominance in influencer numbers in Singapore, while Instagram leads in...

Commentary

94% Of Marketers Say Creator Content Outperforms Traditional Ads – Here’s Why [REPORT]

CreatorIQ’s new “State of Creator Marketing Trends and Trajectory 2024–2025” report, based on surveys of 1,138...

Brand

South Africa’s Creator Economy Gets A Code Of Ethics

The Interactive Advertising Bureau South Africa (IAB SA) launched the South African Content Creator Charter, establishing...

Influencer

How Rebecca McAllister’s Social Media Journey Sparked Mental Health Advocacy

Rebecca McAllister, a model-turned-influencer, has transformed her personal struggles into a platform for mental health advocacy,...

Technology

URLgenius’ Scott Allan Reveals How Brands Can Tap Into Holiday Shopping Trends

URLgenius is a cloud-based platform that allows marketers to create links that intelligently open specific screens...

Platform

X Ditches Ad-Based Creator Pay For Engagement

X announced a significant change to its Creator Revenue Sharing Program.  Starting November 8, the company...

Brand

The Future Of Payments Mastercard Is Bringing To African Creators

In June, Mastercard announced a strategic investment in partnership with Wowzi, Africa’s leading influencer marketing platform,...

Brand

Chili’s Social Media Ads Spark $12M Copyright Infringement Lawsuit By UMG

Universal Music Group (UMG) is suing Brinker International, owner of the Chili’s restaurant chain, for alleged...

Platform

ByteDance’s Web Scraper Is On A Massive Data Grab Spree, Outpacing OpenAI, Google

ByteDance, the parent company of TikTok, launched a web crawler called Bytespider that is collecting online...

Brand

Travel Brand LOST iN Signs Top Creators To Represent Them

LOST iN, a travel brand founded by former Jukin Media executives Jonathan Skogmo, Mike Skogmo, and...

Commentary

Fashion Brands Are Shifting To Bigger Influencers In 2024 [REPORT]

Fashion brands are increasingly partnering with larger influencers in 2024, according to the new “State of...