Platform

Pinterest Expands Global Inclusion Fund For 2025 After Driving 250% Increase In Saves Last Year

Pinterest is expanding its Inclusion Fund program for 2025, marking five years of supporting diverse content...

Platform

Meta Plans Premium Tier For AI App As Competition With ChatGPT, Gemini Heats Up

Meta is planning to introduce a premium subscription for its artificial intelligence assistant, joining rivals OpenAI,...

Brand

International Beauty Shows Looking For Influencers To Cover World’s Largest Beauty, Spa Events

The International Beauty Shows (IBS) has issued a call for creative influencers to cover what it...

Brand

Theme Parks Ride Influencer Wave To Fight Economic Headwinds

India’s leisure industry is increasing its marketing investments by 25-30% as operators combat rising operational costs,...

Brand

Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections

Heineken has launched a new campaign titled “#SocialOffSocials” featuring Joe Jonas and social media personality Seth...

Commentary

Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry

The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...

Agency

Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign

Linqia has launched “Creator Ads,” a solution allowing brands to extend creator content across multiple marketing...

Brand

Warner Music Exec Leon Farrell Joins Steven Bartlett’s FlightStory As Product Director

FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of...

Influencer

Live-Streaming Viewership Up 9% In Q1 2025 As Twitch Alternatives Gain Ground

Stream Hatchet’s “Q1 2025 Live-Streaming Trends Report” reveals that overall viewership has reached its highest first-quarter...

Platform

Meta Expands Threads Ads Globally To All Advertisers

Meta announced the global expansion of advertising on its Threads platform to all eligible advertisers worldwide,...

Talent Collectives

Alexander Onaindia’s Game Plan For Creators’ Long-term Success

For sports marketing executive Alexander Onaindia, having long-term growth over viral sparks makes much more business...

Technology

Marketing To The Algorithm: ProductWind’s Novel Approach To E-Commerce Influencer Marketing 

ProductWind helps brands drive e-commerce sales by coordinating thousands of micro-influencers to drive traffic and sales...

Strategy

Intelligence-First Influencer Marketing: How SAMY Alliance Secured L’Oréal Italy’s Multi-Brand Account

SAMY Alliance recently secured the influencer marketing account for all L’Oréal brands in Italy after demonstrating...

Platform

Google Reportedly Considering YouTube Premium Without Music In South Korea Amid Antitrust Probe

Google is reportedly considering launching a version of YouTube Premium that excludes YouTube Music in South...

Brand

New BAPE X KidSuper Collection Campaign Features Twitch Stars Kai Cenat, RayAsianBoy

The new BAPE KidSuper collaboration has officially launched at the Fall/Winter 2025 Paris Fashion Week, with...

Platform

TikTok, MLS Renew Partnership to Boost League Growth and Fan Experience

TikTok and Major League Soccer (MLS) announced the renewal of their strategic partnership through an extended...

Brand

Cartex Launches New Creator Hub In Dubai

Cartex, a fintech marketplace, has opened its Middle East headquarters in Dubai, UAE, with a dedicated...

Platform

New Short-Form Video App Aims To Challenge TikTok, IG Reels

Neptune, a new short-form video app currently in beta, is preparing to launch on the App...

Platform

Patreon’s Live Streaming Trial To Expand Direct-To-Fan Offers

Patreon is introducing live streaming capabilities for select creators, planning a wider rollout this summer as...

Brand

The In-Person Advantage: How Eryn Vargo Built Mom Commerce Media by Connecting Mothers and Businesses Face-to-Face

Mom Commerce Media generated enough revenue to triple its business since 2021 by implementing a strategy...

Platform

TikTok Launches First SME Council To Empower Small UK Businesses

TikTok has established its first Small and Medium Enterprise (SME) Council in the UK, bringing together...

Platform

Zuckerberg Testifies In Federal Court As Antitrust Trial Begins Over Meta’s Instagram, WhatsApp Acquisitions

Meta CEO Mark Zuckerberg took the witness stand on Monday, April 14, as the first witness...

Platform

YouTube Introduces AI-Generated Custom Instrumentals In Creator Music, Tests ‘Subscribe+’ Button

YouTube is launching AI-powered custom instrumental generation within its Creator Music platform, enabling video producers to...

Platform

BeReal Launches U.S. Ad Platform Targeting Gen Z Audience

Social media platform BeReal announced the official launch of its native advertising platform in the United...

Platform

TikTok Deal Must Comply With Chinese Law, China Affirms

China declared that any TikTok deal must comply with Chinese law, reiterating its stance following U.S....