Neptune, a new short-form video app currently in beta, is preparing to launch on the App Store next week, with plans for Google Play Store availability in approximately six months. The startup reports 970 beta testers actively using the platform, with 400,000 users on the waitlist.

Founded by Ashley Darling, former talent director at OPTYX agency, Neptune positions itself as an alternative to established players like TikTok, Instagram Reels, and YouTube Shorts.

“I spent years working with independent creators, both as an influencer myself and later helping brands,” Darling told TechCrunch. “I kept hearing the same thing from creators and users, ‘I miss when social media was fun. When it was about creativity, not competition.’ So, instead of waiting for a platform to listen, I built one.”

Key Features

Neptune’s distinguishing feature is its optional “ghost metrics” capability, allowing creators to hide follower counts and likes. This feature aims to reduce the social pressure associated with numerical performance while still giving creators the choice to display metrics if desired.

The platform claims its algorithm emphasizes content quality and user interests rather than creator popularity, contrasting with traditional social media algorithms prioritizing high-engagement content.

Additional features include “Hop Back,” which allows users to resume watching videos where they left off when the app refreshes. Like its competitors, Neptune offers a discovery tool and vertical feed for short video content with comment functionality.

Current Status and Future Development

The beta version currently offers basic functionality with a video feed and search capabilities. The company acknowledges that several features remain in development, including in-app editing tools, direct messaging, live stream capabilities, playlist creation, and music integrations.

Neptune aims to provide creators with multiple revenue streams through tips, live streams, and subscriptions.

“We put the power back in the hands of [the creators] who actually built the internet. Not the corporations, not the algorithms. Neptune is for connection, not clout,” Chief Marketing Officer Timur Tugberk told TechCrunch.

As TikTok faces regulatory uncertainty, Neptune positions itself as an alternative platform where creators can earn revenue while prioritizing quality content and community building over follower counts.