FlightStory, the global media and investment company founded by entrepreneur Steven Bartlett, announced the appointment of Leon Farrell as Product Director to lead its Creator Ventures Studio.

Farrell joins FlightStory from Warner Music Group, where he drove revenue generation for global artists including Dua Lipa, Muse, and Ed Sheeran. His expertise spans global campaign management and strategic brand partnerships that expanded artists’ digital footprints and boosted revenues.

Prior to his tenure in the music industry, Farrell worked in AdTech, collaborating with brands such as Nike, Heineken, and Samsung to measure and optimize the impact of digital campaigns through data-driven strategies. His background also includes an architectural stint in Thailand, before he transitioned to entertainment.

“I’m absolutely thrilled to join FlightStory and be part of a team telling amazing stories, building vibrant communities, and backing bold founders,” Farrell stated in the announcement. “When Paul C Brunson described it as the modern Def Jam, it instantly clicked – I grew up watching that label become legendary, and the energy here feels just as electric.”

Bartlett noted that “Leon’s ability to merge creativity, strategy, and revenue growth is exactly what FlightStory needs as we expand our Creator Ventures Studio. His experience working with global icons and major brands will be invaluable in shaping the future of creator-led media and digital storytelling.”

FlightStory, launched in February 2024 by Bartlett alongside Georgie Holt and Christiana Brenton, operates on a data-driven methodology that has powered “The Diary of a CEO” podcast to global prominence, with over one billion streams across various platforms.

Expanding Global Media Operations

The company aims to redefine the podcast media and investment industry through comprehensive podcast development, creation, growth, and monetization. FlightStory’s Studio operates global production facilities in London, Manchester, New York, Boston, and Los Angeles.

Its business model includes end-to-end production services, audience growth strategies through social media teams, brand partnerships, and product development for creators. Every FlightStory media brand to date has achieved top-10 positions in respective home market audio charts.

“We elevate stories, build communities, and support founders that inspire a happier, healthier humanity,” Holt told Net Influencer in March.

The company’s data-centric approach extends to talent discovery, content optimization, and audience development, with a particular focus on engagement metrics such as saves and shares, rather than just views.