LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how Gen Z approaches financial literacy.

The edtech company’s initiative enables users to create and share financial content, including virtual business plans, budgeting challenges, and investment simulations within a moderated environment.

The platform now features drag-and-drop editors for designing interactive financial content, complemented by a peer-learning community where users can distribute their creations. A creator recognition system rewards standout contributors with platform tokens and NFT badges.

“Our mission has always been to democratize financial education. With this initiative, we go one step further by turning our learners into creators,” said Zhang Shengwu, CEO of LAMY, in a press release. “This new wave of peer-to-peer financial learning is where the future lies.”

A recent Influencer Marketing Factory report revealed that UGC surpasses influencer content in terms of consumer trust, with up to 79% of consumers stating that UGC impacts their purchasing decisions more than influencer posts and 84% finding UGC “extremely helpful” when making purchasing decisions.

Engagement and Scalability Benefits

LAMY reports that UGC functions have demonstrated a 60% increase in platform engagement in comparable ecosystems. The company expects this model to reduce content generation costs while expanding relevance through user-created materials.

The initiative represents a strategic shift from passive learning to participatory education, positioning TwoPlus1 as a collaborative community rather than simply a digital classroom.

Looking ahead, LAMY plans to integrate AI-powered assistance to support creators and enhance content discovery on the platform. The company also anticipates new monetization opportunities through in-app purchases and sponsorship models.