Gen Z users are steering clear of traditional search engines and Q&A forums in favor of social searching and real-time answers from peers. 

Enter Superfy, a social networking app using AI technology to connect users for live conversations and answers to questions. The Tel-Aviv-based company serves over 500,000 registered users, primarily aged 18-21, across the U.S., U.K., and Canada. 

Its platform delivers responses within approximately 20 seconds. Users engage in an average of 16 chats daily, with sessions lasting about 160 seconds each. Total time spent on the platform averages 40 minutes per day, with monthly message volume reaching 20 million.

Search and Social Behavior Patterns

As Superfy co-founders Michal Tamir and Gil Schoenberg previously told TechCrunch, the platform’s user base demonstrates different information-seeking behaviors compared to older generations, particularly in preference for subjective answers and personal recommendations over traditional search results.

The platform’s engagement metrics indicate a shift in how Gen Z users approach online questions. While sites like Quora and Reddit typically see contributions from a small percentage of users, Superfy reports an 85% active engagement rate among its user base, with participants both asking and answering questions.

The company’s Matchpoint AI technology matches users based on various factors, including:

• User availability patterns
• Previous response history
• Relevant expertise
• Topic understanding
• Shared interests

For questions that don’t receive immediate human responses, the platform provides automated answers while users wait for peer input. The system also sends push notifications to offline users with relevant expertise to solicit additional responses.

The platform currently operates as a free iOS app without in-app purchases. Superfy has secured $6.7 million in total funding, including a recent $2.2 million investment round, with backing from angel investors in the consumer technology sector.