London-based Superfy, a social networking app catering to Gen Z users, has raised $2.2 million in new funding to fuel its growth. The latest investment brings Superfy’s total funding to $6.7 million, tech.eu reports.

The round was led by prominent angel investors from the consumer tech world, including Alon Matas (founder of BetterHelp), Nir Greenberg (founder of Natural Intelligence), and the founders of gaming company Ilyon, which was acquired by Tencent’s Miniclip.

Superfy has quickly amassed over 500,000 registered users, primarily aged 18-21, across the U.S., U.K., and Canada. The chat-based app’s tagline “Ask Anything!” allows users to initiate conversations on any topic and engage one-on-one or in groups.

What’s driving Superfy’s momentum? tech.eu cites the recent launch of “Super Groups” as a key catalyst. Since introducing the new group chat functionality, the average daily user time on the app has surged by a third to 40 minutes. The monthly message volume has doubled to 20 million.

Michal Tamir, Superfy’s co-founder and CEO, positions the app as more than just another social network. “Superfy empowers Gen Z through community-driven conversations that break down barriers,” Tamir told tech.eu. “With Super Groups, every voice is heard and valued.”

He contrasts Superfy’s focus on “genuine connections and belonging” with traditional social platforms fixated on likes and follows. As Gen Z craves authenticity, the startup is building vibrant digital communities.